Nixxis was created in 2006 and is specialized in Client Relation services thanks to the high added value software package it offers with innovating solutions and performances for call- and contact centers as well as the emerging “Client Interaction” market.
Our society is constantly changing and so are behavior patterns and mentalities. The customers we all are in our lives have fundamentally changed. We use an increasing number of media to communicate, but just think how this will affect the generations to come. As customers, we have become far more demanding and no longer accept or tolerate frustration. Any company today that wishes to remain competitive must take these developments into account and put communication systems and procedures in place, which can handle these new aspects of our society and which allow the customer to feel recognized as such.
A former Renault Director once stated: “we don’t sell 9,000 cars a day, we sell a car each day to 9,000 customers”.
The customer is not a market segment. The market segment is the result and grouping of independent behaviors common to hundreds, thousands or even millions of customers. The term market segment is nothing more but the short-cut to identify individual behaviors.
So what conclusion can we draw?
When we consider market segments, we must think about individual customers. When we are dealing with an individual customer, we can remember the products that fit his market segment. The link between customer and segment is a simple golden rule that has existed ever since the very beginning of commerce: talk with the customer or rather make him talk; in other words listen.
Who is the customer?
That will be you, me, us. The customer is a man or a woman, a being of flesh and blood. When he or she makes a purchasing decision, either for personal or professional reasons, they act and react with the same emotions, the same mind and attitudes as those they use when they drive a car; and end up in the same traffic jam. Just like us, they shop in a supermarket just like the one in which we have our own habits. We are all the same.
Since the customer is a human being, it is important to treat him or her as such. The popular “one to one” approach does not address market segments, but the human aspects of the customer. One of the secrets for the development of sales is simply this: think “segment”; act “customer”.
This is how the supreme segment is developed: “win win”
Interesting is it not?
The Nixxis Group has gathered years of experience in the call- and contact centre sector, which all contributed to the development of a Client Interaction platform.
With Nixxis, you have the guarantee of dealing highly trained and experienced people who have solid operational skills. This asset positions the Group as a privileged partner for its clients.
I take pleasure in inviting you to discover our website, which will give you a good overview of the different solutions offered by the Nixxis Group. It will provide you with useful information to improve your customer services.
The Nixxis Group prides itself in being a pioneer and a key player in this new emerging sector called “Client Interaction”.
The entire team and myself will be pleased to help you in analyzing together how we can help your company face and meet the new challenges of this new age of “Client Interaction”.
