{"id":36739,"date":"2024-04-24T15:25:24","date_gmt":"2024-04-24T13:25:24","guid":{"rendered":"https:\/\/www.nixxis.com\/?page_id=36739"},"modified":"2025-10-07T17:01:24","modified_gmt":"2025-10-07T15:01:24","slug":"investir-dans-la-relation-client-est-5-fois-plus-rentable-que-le-marketing-digital","status":"publish","type":"page","link":"https:\/\/www.nixxis.com\/fr\/investir-dans-la-relation-client-est-5-fois-plus-rentable-que-le-marketing-digital\/","title":{"rendered":"Investir dans la Relation Client est 5 fois plus rentable que le Marketing Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"36739\" class=\"elementor elementor-36739\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5986d59 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5986d59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa79752\" data-id=\"aa79752\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ca011f elementor-hidden-desktop elementor-widget elementor-widget-spacer\" data-id=\"0ca011f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e409ca8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e409ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investir dans la Relation Client est <br>5 fois plus rentable que le Marketing Digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83bbf73 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"83bbf73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58ee330\" data-id=\"58ee330\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df868eb elementor-widget elementor-widget-text-editor\" data-id=\"df868eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\"><div><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">\u00a0<\/div><\/div><\/div><\/div><\/div><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col flex-grow\"><div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 break-words [.text-message+&amp;]:mt-5 overflow-x-auto whitespace-pre-wrap\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"96bd8f87-52f0-4391-bb8f-d6eb947b6491\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><p>Investir dans la <strong>relation client<\/strong> est cinq fois plus rentable que le <strong>marketing digital<\/strong>. Alors que le marketing digital attire les clients, c&rsquo;est la qualit\u00e9 des interactions qui les fid\u00e9lise. Prioriser une relation client solide garantit un meilleur retour sur investissement \u00e0 long terme. Les entreprises doivent donc concentrer leurs efforts sur l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience client pour assurer une rentabilit\u00e9 durable, d\u00e9passant largement les simples actions de marketing digital.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d79d09 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7d79d09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-98e2fd1\" data-id=\"98e2fd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd70a02 elementor-widget elementor-widget-heading\" data-id=\"dd70a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez un extrait !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6bc259 elementor-widget-laptop__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"f6bc259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_df_thumb \" id=\"df_36614\"  _slug=\"investir-dans-la-relation-client-est-5-fois-plus-rentable-que-le-marketing-digital\" data-title=\"investir-dans-la-relation-client-est-5-fois-plus-rentable-que-le-marketing-digital\" wpoptions=\"true\" thumb=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/12\/NLB-Investir-dans-la-Relation-Client-est-5-fois-plus-rentable-que-le-Marketing-Digital-1.webp\" thumbtype=\"\" >Investir dans la relation client est 5 fois plus rentable que le marketing digital<\/div><script class=\"df-shortcode-script\" nowprocket type=\"application\/javascript\">window.option_df_36614 = {\"outline\":[],\"autoEnableOutline\":\"false\",\"autoEnableThumbnail\":\"false\",\"overwritePDFOutline\":\"false\",\"enableDownload\":\"false\",\"direction\":\"1\",\"pageSize\":\"0\",\"controlsPosition\":\"hide\",\"maxTextureSize\":\"1800\",\"source\":\"https:\\\/\\\/www.nixxis.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/NLB-Investir-dans-la-Relation-Client-est-5-fois-plus-rentable-que-le-Marketing-Digital-Extrait.pdf\",\"wpOptions\":\"true\"}; if(window.DFLIP && window.DFLIP.parseBooks){window.DFLIP.parseBooks();}<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3451e89 elementor-hidden-tablet\" data-id=\"3451e89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d3e19c5\" data-id=\"d3e19c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74f8196 elementor-widget elementor-widget-heading\" data-id=\"74f8196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41b38dc elementor-widget elementor-widget-text-editor\" data-id=\"41b38dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00ab\u00a0Il est tellement plus sexy d\u2019annoncer dans la presse sp\u00e9cialis\u00e9e qu\u2019on a investi 100.000 euros par mois en \u00abSearch Engine Marketing (SEM)\u00bb durant toute une ann\u00e9e pour attirer des clients sur son tout nouveau site internet que d\u2019impl\u00e9menter un <strong>serveur vocal intelligent<\/strong> qui reconnaitra le client avec un vrai probl\u00e8me en le mettant en contact avec le t\u00e9l\u00e9op\u00e9rateur le plus \u00e0 m\u00eame de r\u00e9soudre celui-ci\u00bb, ajoute Luc Francis Jacobs, Directeur G\u00e9n\u00e9ral de Nixxis. \u00abJe suis surpris du nombre de personnes que je rencontre qui me disent avoir eu une <strong>exp\u00e9rience client ex\u00e9crable<\/strong> avec tel grand op\u00e9rateur de t\u00e9l\u00e9phonie ou tel fournisseur d\u2019\u00e9nergie, alors qu\u2019ils avaient \u00e9t\u00e9 attir\u00e9s \u00e0 grand frais quelques mois auparavant par une <strong>campagne de marketing digital absolument fantastique<\/strong>&#8230;\u00a0\u00bb<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6bae9f7\" data-id=\"6bae9f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b7644a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7b7644a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d05aa24\" data-id=\"4d05aa24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8ed8e elementor-widget elementor-widget-html\" data-id=\"7a8ed8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe aria-label='T\u00e9l\u00e9chargez ce livre blanc \ud83d\udd3d' frameborder=\"0\" style=\"height:850px;width:99%;border:none;\" src='https:\/\/forms.zohopublic.eu\/nixxisbelgiumsprl\/form\/Tlchargezcelivreblanc6\/formperma\/uG7rA_4PtitLx_D576rC1k-MdiTvoEW4xnbXwRjCyMw'><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad09c4 elementor-widget elementor-widget-spacer\" data-id=\"bad09c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed6ce4 elementor-widget elementor-widget-heading\" data-id=\"0ed6ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Acc\u00e9dez \u00e0 tous nos contenus !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aee4ceb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"aee4ceb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df7cf3d\" data-id=\"df7cf3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b33ef02 elementor-widget elementor-widget-image\" data-id=\"b33ef02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/ressources\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/04\/Accedez-a-tous-nos-contenus-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-36506 not-transparent\" alt=\"Avantages et inconv\u00e9nients des r\u00e9seaux sociaux\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/04\/Accedez-a-tous-nos-contenus-768x512.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/04\/Accedez-a-tous-nos-contenus-300x200.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/04\/Accedez-a-tous-nos-contenus-1024x682.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/04\/Accedez-a-tous-nos-contenus-1536x1023.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/04\/Accedez-a-tous-nos-contenus-2048x1364.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"c6c2c1\" style=\"--dominant-color: #c6c2c1\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe7edd elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7fe7edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-push\" href=\"https:\/\/www.nixxis.com\/fr\/ressources\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ressources documentaires<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Investir dans la Relation Client est 5 fois plus rentable que le Marketing Digital \u00a0 Investir dans la relation client est cinq fois plus rentable que le marketing digital. Alors que le marketing digital attire les clients, c&rsquo;est la qualit\u00e9 des interactions qui les fid\u00e9lise. Prioriser une relation client solide garantit un meilleur retour sur investissement \u00e0 long terme. Les entreprises doivent donc concentrer leurs efforts sur l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience client pour assurer une rentabilit\u00e9 durable, d\u00e9passant largement les simples actions de marketing digital. D\u00e9couvrez un extrait ! Introduction \u00ab\u00a0Il est tellement plus sexy d\u2019annoncer dans la presse sp\u00e9cialis\u00e9e qu\u2019on a investi 100.000 euros par mois en \u00abSearch Engine Marketing (SEM)\u00bb durant toute une ann\u00e9e pour attirer des clients sur son tout nouveau site internet que d\u2019impl\u00e9menter un serveur vocal intelligent qui reconnaitra le client avec un vrai probl\u00e8me en le mettant en contact avec le t\u00e9l\u00e9op\u00e9rateur le plus \u00e0 m\u00eame de r\u00e9soudre celui-ci\u00bb, ajoute Luc Francis Jacobs, Directeur G\u00e9n\u00e9ral de Nixxis. \u00abJe suis surpris du nombre de personnes que je rencontre qui me disent avoir eu une exp\u00e9rience client ex\u00e9crable avec tel grand op\u00e9rateur de t\u00e9l\u00e9phonie ou tel fournisseur d\u2019\u00e9nergie, alors qu\u2019ils avaient \u00e9t\u00e9 attir\u00e9s \u00e0 grand frais quelques mois auparavant par une campagne de marketing digital absolument fantastique&#8230;\u00a0\u00bb Acc\u00e9dez \u00e0 tous nos contenus ! Ressources documentaires<\/p>\n","protected":false},"author":12,"featured_media":23681,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-36739","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Relation Client vs Marketing Digital<\/title>\n<meta name=\"description\" content=\"Le marketing digital et la relation client sont-elles deux notions compatibles ? 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