{"id":44995,"date":"2025-01-31T15:56:26","date_gmt":"2025-01-31T14:56:26","guid":{"rendered":"https:\/\/www.nixxis.com\/?p=44995"},"modified":"2025-12-18T16:07:25","modified_gmt":"2025-12-18T15:07:25","slug":"les-nouvelles-tendances-du-telemarketing-en-2025","status":"publish","type":"post","link":"https:\/\/www.nixxis.com\/fr\/les-nouvelles-tendances-du-telemarketing-en-2025\/","title":{"rendered":"Les nouvelles tendances du t\u00e9l\u00e9marketing en 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44995\" class=\"elementor elementor-44995\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0f5eb7 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d0f5eb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ddb5fdb\" data-id=\"ddb5fdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2690585 elementor-widget elementor-widget-text-editor\" data-id=\"2690585\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nixxis.com\/fr\/actualites-nixxis\/\">&lt; Retourner au blog<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd6f1a6\" data-id=\"cd6f1a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-462de35 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"462de35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b43a73c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>31\/01\/2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dedbcbd elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"dedbcbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b6691f\" data-id=\"0b6691f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88f508b elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"88f508b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nixxis.com\/fr\/actualites-nixxis\/\">&lt; Retourner au blog<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24978b4 elementor-align-right elementor-mobile-align-right elementor-widget-mobile__width-initial elementor-widget elementor-widget-post-info\" data-id=\"24978b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b43a73c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>31\/01\/2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b2143c3\" data-id=\"b2143c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bd336f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6bd336f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fff3d4\" data-id=\"2fff3d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3151740 elementor-widget elementor-widget-heading\" data-id=\"3151740\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Relation client powered by AI\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Les nouvelles tendances du t\u00e9l\u00e9marketing en 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-dadf0ad e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"dadf0ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a4e3a3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0a4e3a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c24d2a8 elementor-widget elementor-widget-spacer\" data-id=\"c24d2a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7debf53 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7debf53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"#Relation client powered by AI\">Privil\u00e9giez une relation client \u00ab\u00a0powered by AI\u00a0\u00bb<\/a><\/span><\/li><li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"#WhatsAppBusinessAPI\">WhatsApp Business API : le canal \u00e0 privil\u00e9gier en 2025<\/a><\/span><\/li><li><a href=\"#AMB\"><span style=\"color: #ffffff;\">L&rsquo;ABM, la r\u00e8gle d&rsquo;or pour fid\u00e9liser vos clients<\/span><\/a><\/li><li><a href=\"#rgpd\"><span style=\"color: #ffffff;\">Restons Gentils et Prot\u00e9geons les Donn\u00e9es<\/span><\/a><\/li><li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"#Conclusion\">Pour r\u00e9sumer<\/a><\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c03b3e elementor-widget elementor-widget-spacer\" data-id=\"4c03b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3049cb84 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"3049cb84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f6890a1\" data-id=\"1f6890a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a8e9ea elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"30a8e9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">En 2025, le t\u00e9l\u00e9marketing demeure une activit\u00e9 majeure pour les centres d\u2019appels et les entreprises de t\u00e9l\u00e9prospection, mais elle \u00e9volue vers de nouveaux canaux plus performants pour booster la g\u00e9n\u00e9ration de leads. Force est de constater que les campagnes d\u2019appels sortants ne suffisent plus \u00e0 attirer de nouveaux clients. Comment se d\u00e9marquer alors dans cet environnement satur\u00e9 par la r\u00e9glementation ? Quelles strat\u00e9gies devez-vous mettre en place pour apporter un vent de renouveau \u00e0 votre activit\u00e9\u00a0?<\/p><p class=\"MsoNormal\">Dans cet article vous d\u00e9couvrirez 4 m\u00e9thodes pour booster votre g\u00e9n\u00e9ration de leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f776f elementor-widget elementor-widget-heading\" data-id=\"c7f776f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Privil\u00e9giez une relation client \"powered by AI\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522d99c elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"522d99c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;Intelligence Artificielle et ses nombreuses automatisations r\u00e9volutionnent le monde du t\u00e9l\u00e9marketing. Soyons r\u00e9alistes, une grande partie des interactions sont aujourd\u2019hui automatis\u00e9es (ou du moins automatisables) au quotidien. En effet, <strong>70% des entreprises*<\/strong> utilisent aujourd\u2019hui des solutions d\u2019IA pour am\u00e9liorer leur service client, dont <strong>46% ont automatis\u00e9<\/strong> au moins <strong>la moiti\u00e9 de leurs interactions clients<\/strong>. L\u2019automatisation des interactions est tr\u00e8s pr\u00e9sente \u00e0 l\u2019\u00e9crit : emails, SMS, chat, r\u00e9seaux sociaux\u2026 D\u2019ici peu, la grande majorit\u00e9 de ces canaux sera g\u00e9r\u00e9e par l\u2019IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6050d wpr-stt-btn-align-fixed wpr-stt-btn-align-fixed-right elementor-widget elementor-widget-wpr-back-to-top\" data-id=\"8d6050d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-back-to-top.default\">\n\t\t\t\t\t<div class=\"wpr-stt-wrapper\"><div class='wpr-stt-btn' data-settings='{&quot;animation&quot;:&quot;slide&quot;,&quot;animationOffset&quot;:&quot;0&quot;,&quot;animationDuration&quot;:&quot;200&quot;,&quot;fixed&quot;:&quot;fixed&quot;,&quot;scrolAnim&quot;:&quot;800&quot;}'><span class=\"wpr-stt-icon\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911dacf elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"911dacf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/01\/Data-AI-2025-png.webp\" class=\"attachment-2048x2048 size-2048x2048 wp-image-45024 not-transparent\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/01\/Data-AI-2025-png.webp 1920w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/01\/Data-AI-2025-300x169.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/01\/Data-AI-2025-1024x576.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/01\/Data-AI-2025-768x432.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/01\/Data-AI-2025-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" data-has-transparency=\"false\" data-dominant-color=\"71b9d6\" style=\"--dominant-color: #71b9d6\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1954bea elementor-widget-laptop__width-initial elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"1954bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"cvGsUA direction-ltr align-end para-style-body\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Sources : <span style=\"color: #19cdff;\"><strong><a style=\"color: #19cdff;\" href=\"https:\/\/cxtrends.zendesk.com\/fr\">Rapport 2024 sur la CX <\/a><\/strong><\/span><\/span><span style=\"color: #19cdff;\"><strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">bas\u00e9e sur l\u2019IA de Zendesk, <\/span><\/strong><\/span><span style=\"color: #19cdff;\"><strong><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"><a style=\"color: #19cdff;\" href=\"https:\/\/www.learnthings.fr\/statistiques-sur-lintelligence-artificielle\/\">Learnthings<\/a>, <a style=\"color: #19cdff;\" href=\"https:\/\/www150.statcan.gc.ca\/n1\/pub\/11-621-m\/11-621-m2024008-fra.pdf\">Statistiques Canada<\/a>, <a style=\"color: #19cdff;\" href=\"https:\/\/www.francetravail.org\/files\/live\/sites\/peorg\/files\/documents\/Statistiques-et-analyses\/_Documentation\/Divers\/P%C3%B4le%20emploi_Pr%C3%A9sentation_Enquete%20Intelligence%20Artificielle_2023.pdf\">France Travail<\/a>, <a style=\"color: #19cdff;\" href=\"https:\/\/fsc-ccf.ca\/wp-content\/uploads\/2024\/04\/Etat-des-competences-_-LIA-.pdf\">State of Skills<\/a><\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ed167 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d2ed167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Qu\u2019en est-il des appels t\u00e9l\u00e9phoniques\u00a0? Si nous vous avions annonc\u00e9 il y a vingt ans qu\u2019ils pourraient \u00eatre automatis\u00e9s par des robots, vous ne nous auriez pas cru. Pourtant ce m\u00e9canisme commence \u00e0 se r\u00e9pandre progressivement au sein des centres d\u2019appels. Vous avez sans doute d\u00e9j\u00e0 re\u00e7u un appel o\u00f9 la voix du conseiller semblait un peu&#8230; diff\u00e9rente, presque m\u00e9canique\u00a0? Les r\u00e9ponses qu\u2019il vous donnait \u00e9taient trop parfaites, sans une once d\u2019h\u00e9sitation\u00a0? Vous avez s\u00fbrement \u00e9chang\u00e9 avec un voicebot ! Ces assistants virtuels, \u00e9quivalents \u00e0 des chatbots \u00e0 l\u2019oral, sont con\u00e7us pour tenir des conversations fluides et convaincantes avec les consommateurs. Bien prompt\u00e9s, entrain\u00e9s et connect\u00e9s \u00e0 des bases de donn\u00e9es mises \u00e0 jour en temps r\u00e9el, ils permettent aux entreprises d&rsquo;<b>am\u00e9liorer consid\u00e9rablement l&rsquo;efficacit\u00e9<\/b> de leurs campagnes de prospection et la <b>qualit\u00e9 des lead<\/b><strong>s<\/strong> g\u00e9n\u00e9r\u00e9s. En renfort sur des campagnes \u00e0 gros volumes d\u2019appels, ou pour lib\u00e9rer vos conseillers sur des t\u00e2ches \u00e0 plus forte valeur ajout\u00e9e, ces technologies se pr\u00e9sentent de plus en plus comme des alli\u00e9es incontournables. D\u2019ailleurs, selon <strong><a href=\"https:\/\/www.dydu.ai\/wp-content\/uploads\/2020\/02\/3-observatoire-des-chatbots-innovation.pdf\"><span style=\"color: #19cdff;\">l\u2019Observatoire des Chatbots<\/span><\/a><\/strong>, <strong>29% des entreprises<\/strong> utilisent quotidiennement un voicebot en France pour amoindrir la charge de leur service client et <strong>alimenter leur strat\u00e9gie de selfcare.<\/strong><\/p><p>Un exemple pertinent de cette utilisation de chatbots est illustr\u00e9 par notre partenaire Volubile, une entreprise co-fond\u00e9e par St\u00e9phanie Delestre, que vous avez s\u00fbrement d\u00e9j\u00e0 vue dans l\u2019\u00e9mission \u00ab\u00a0Qui veut \u00eatre mon associ\u00e9(e)\u00a0\u00bb. Sp\u00e9cialis\u00e9e dans la gestion intelligente des voicebots, Volubile apporte la technologie qui manquait \u00e0 de nombreuses entreprises, transformant radicalement la mani\u00e8re dont elles interagissent avec leurs clients. A la cl\u00e9, des gains significatifs en termes d&rsquo;efficacit\u00e9 op\u00e9rationnelle et de qualit\u00e9 des donn\u00e9es collect\u00e9es, tout en simplifiant la r\u00e9alisation des campagnes d\u2019appels.<\/p><p>En mati\u00e8re de donn\u00e9es, les possibilit\u00e9s sont d\u2019ailleurs nombreuses ! Avez-vous d\u00e9j\u00e0 envisag\u00e9 de mettre en place un scoring pr\u00e9dictif pour vos leads\u202f? Les outils d\u2019IA les plus r\u00e9cents analysent les donn\u00e9es issues de multiples sources, comme les CRM ou les historiques d\u2019appels, afin d\u2019\u00e9valuer la probabilit\u00e9 qu\u2019un prospect devienne client. Cette technologie vous permet non seulement d\u2019estimer vos chances de conversion, mais aussi de prioriser les leads au potentiel le plus \u00e9lev\u00e9, optimisant ainsi vos efforts commerciaux sur les bons prospects.<\/p><p>Chez Nixxis, nous prenons les choses sous un angle diff\u00e9rent. Gr\u00e2ce \u00e0 notre fonctionnalit\u00e9 de <b>transcription speech-to-text<\/b> int\u00e9gr\u00e9e \u00e0 notre logiciel de t\u00e9l\u00e9phonie, vous pouvez <b>r\u00e9sumer les conversations<\/b> pour faciliter le suivi et le traitement des demandes. Vous pouvez aussi <b>analyser les sentiments<\/b> des interlocuteurs pour savoir quel(s) \u00e9l\u00e9ment(s) de vocabulaire ont pu rassurer le prospect ou au contraire l&rsquo;inqui\u00e9ter durant l&rsquo;\u00e9change. Ainsi, si des termes comme \u00ab\u202fprix\u202f\u00bb reviennent fr\u00e9quemment au cours des conversations enregistr\u00e9es, cela signale probablement que la composante co\u00fbt est importante pour eux et que votre proposition n\u2019est pas adapt\u00e9e. Enfin, il vous est possible de retrouver facilement des <span class=\"cf0\">conversations par une <b>recherche de mots cl\u00e9s<\/b> pour filtrer sur une typologie d\u2019\u00e9changes ou une probl\u00e9matique donn\u00e9e.<\/span><\/p><p>\ud83d\udc49Pour d\u00e9couvrir en d\u00e9tail cette fonctionnalit\u00e9 incluse dans toutes nos offres, n&rsquo;h\u00e9sitez pas \u00e0 entrer en contact avec l&rsquo;un de nos commerciaux !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-960a998 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"960a998\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-088cfdc\" data-id=\"088cfdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce7c85b elementor-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-mobile-align-right elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"ce7c85b\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"click_article\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDYxNjMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacter l'\u00e9quipe commerciale<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d74f7f1 elementor-widget elementor-widget-spacer\" data-id=\"d74f7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5e03a elementor-widget elementor-widget-heading\" data-id=\"2e5e03a\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"WhatsAppBusinessAPI\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. WhatsApp Business API : le canal \u00e0 privil\u00e9gier en 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da17052 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da17052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019omnicanalit\u00e9 est toujours un moyen efficace d\u2019approcher vos futurs clients. Mais s\u2019il y a bien une application qui se distingue des autres, c\u2019est WhatsApp, et en particulier sa version business API. Comme nous vous l\u2019avions pr\u00e9sent\u00e9 lors de notre r\u00e9cent webinaire co-organis\u00e9 avec notre partenaire Commbox, WhatsApp Business API s&rsquo;impose dans le marketing conversationnel, am\u00e9liorant au passage les ventes cross-canal et assurant la gestion du support client. Votre question est s\u00fbrement\u00a0:\u00a0\u00ab\u00a0pourquoi\u00a0WhatsApp fonctionne si bien\u00a0?\u00a0\u00bb\u00a0 La r\u00e9ponse se trouve \u00e0 deux niveaux\u00a0:<\/p><ul><li>D\u2019un c\u00f4t\u00e9, WhatsApp permet d\u00e9j\u00e0 de cr\u00e9er une relation personnalis\u00e9e avec vos leads. Plus que n\u2019importe quel autre outil de messagerie instantan\u00e9e, WhatsApp valorise le caract\u00e8re \u00ab\u00a0personnel\u00a0\u00bb et la \u00ab\u00a0relation privil\u00e9gi\u00e9e\u00a0\u00bb. Envoyer un message sur WhatsApp est effectivement aussi simple que d\u2019envoyer un SMS \u00e0 l\u2019un de ses proches. De plus, vous avez le moyen de voir si votre interlocuteur a lu votre message et les moments o\u00f9 il est connect\u00e9, afin de le contacter au bon moment. Certaines entreprises l\u2019utilisent \u00e9galement en inbound avec un syst\u00e8me de bons de r\u00e9duction. Par exemple, un lead entrant pourra vous contacter sur WhatsApp pour b\u00e9n\u00e9ficier de 15% de remise sur sa commande. Cela vous permettra ainsi d\u2019avoir acc\u00e8s \u00e0 ses donn\u00e9es (et le num\u00e9ro de t\u00e9l\u00e9phone ce n\u2019est pas rien\u00a0!).<\/li><li>De l\u2019autre, c\u2019est un tr\u00e8s bon outil pour les workflows, ce que tous les canaux ne permettent pas \u00e0 l\u2019heure actuelle. Param\u00e9trez en quelques clics vos s\u00e9quences et laissez la magie op\u00e9rer\u00a0! A l&rsquo;issue des campagnes, vous aurez acc\u00e8s \u00e0 des tableaux de statistiques complets. De plus, le co\u00fbt d\u2019une conversation est beaucoup moins \u00e9lev\u00e9 que celui d\u2019un SMS. Aucune raison donc de ne pas essayer d\u00e8s maintenant ce nouveau canal.<\/li><\/ul><p>Besoin de plus d\u2019arguments pour tester WhatsApp\u00a0? Regardez le replay de notre dernier webinaire sur le sujet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaa245e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"aaa245e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d824dbd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d824dbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b0b86d elementor-widget-laptop__width-initial elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-heading\" data-id=\"0b0b86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour aller plus loin,<br> visionnez notre webinaire !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c116025 elementor-widget-laptop__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"c116025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pour aller plus loin, visionnez notre webinaire !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bd82d elementor-widget elementor-widget-image\" data-id=\"a0bd82d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"click_article\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/dSaUAC-v-m4?feature=shared\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/09\/Webinaire-WhatsApp-2024-5-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-39438 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/09\/Webinaire-WhatsApp-2024-5-768x432.png 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/09\/Webinaire-WhatsApp-2024-5-300x169.png 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/09\/Webinaire-WhatsApp-2024-5-1024x576.png 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2024\/09\/Webinaire-WhatsApp-2024-5.png 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"404e68\" style=\"--dominant-color: #404e68\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d24761 elementor-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-mobile-align-right elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"6d24761\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"click_article\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"https:\/\/youtu.be\/dSaUAC-v-m4?feature=shared\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le replay<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e7bf2 elementor-align-left elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-mobile-align-center elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"59e7bf2\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"click_article\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"https:\/\/youtu.be\/dSaUAC-v-m4?feature=shared\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le replay<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55e320 elementor-widget elementor-widget-heading\" data-id=\"e55e320\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"AMB\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. L\u2019ABM, la r\u00e8gle d\u2019or pour fid\u00e9liser vos clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a405071 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a405071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bien que l\u2019int\u00e9r\u00eat de cet article soit de vous aider \u00e0 g\u00e9n\u00e9rer plus de leads (et de qualit\u00e9), savoir fid\u00e9liser sa client\u00e8le existante est aussi un excellent moyen d\u2019attirer encore plus de clients et de proposer des ventes en cross-canal ou de l\u2019up-selling. On ne vous l\u2019apprendra pas, mais le bouche-\u00e0-oreille ne demande aucun outil ou automatisation, juste une bonne relation avec vos clients et des solutions qui r\u00e9pondent \u00e0 leurs besoins. Le marketing bas\u00e9 sur les comptes (Account-Based Marketing) est une m\u00e9thode traditionnelle qui tend \u00e0 s\u2019imposer dans les strat\u00e9gies des entreprises, parfois m\u00eame sans qu\u2019elles ne s\u2019en rendent compte. Beaucoup de nos clients appr\u00e9cient de pouvoir identifier quels contacts de leur base de donn\u00e9es sont \u00ab\u00a0VIP\u00a0\u00bb pour leur proposer des offres ultra-cibl\u00e9es et uniques. On parlera ici d\u2019hyperpersonnalisation.<\/p><p>Cela va de soi, cette strat\u00e9gie marketing permet de personnaliser tous les messages qui seront envoy\u00e9s \u00e0 vos grands comptes, afin qu\u2019ils se sentent consid\u00e9r\u00e9s comme uniques. Il est tout \u00e0 fait normal d\u2019entretenir une bonne relation avec ses meilleurs clients, n\u2019est-ce pas\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7580ee elementor-widget elementor-widget-heading\" data-id=\"f7580ee\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"rgpd\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Restons Gentils et Prot\u00e9geons les Donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c64da elementor-widget elementor-widget-heading\" data-id=\"67c64da\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"RGPD\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Restons Gentils et Prot\u00e9geons les Donn\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79122f8 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79122f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bien s\u00fbr que la signification officielle est <a href=\"https:\/\/www.cnil.fr\/fr\/reglement-europeen-protection-donnees\"><span style=\"color: #19cdff;\"><strong>R\u00e8glement G\u00e9n\u00e9ral \u00e0 la Protection des Donn\u00e9es<\/strong> <\/span><\/a>et bien s\u00fbr qu\u2019il s\u2019agit, comme la loi Naegelen, le MAN ou encore le D\u00e9cret Fr\u00e9quences Horaires\u00a0; d\u2019une r\u00e9glementation importante en faveur des consommateurs.<\/p><p>Un bref historique sur ces r\u00e9glementations s\u2019impose\u00a0:<\/p><ul><li><strong>R\u00e8glement G\u00e9n\u00e9ral sur la Protection des Donn\u00e9es (RGPD)<\/strong><\/li><\/ul><p>Le RGPD est un r\u00e8glement de l&rsquo;Union europ\u00e9enne, entr\u00e9 en vigueur le 25 mai 2018, visant \u00e0 renforcer et unifier la protection des donn\u00e9es personnelles des individus au sein de l&rsquo;UE. Il impose des obligations strictes aux organisations quant \u00e0 la collecte, au traitement et \u00e0 la conservation des donn\u00e9es personnelles. Depuis son application, le RGPD a conduit \u00e0 plusieurs sanctions notables \u00e0 l\u2019encontre des entreprises ne respectant pas les normes de protection des donn\u00e9es. Les autorit\u00e9s de protection des donn\u00e9es comme la CNIL (<em>Commission Nationale de l\u2019Informatique et des Libert\u00e9s)<\/em> continuent de surveiller et d&rsquo;appliquer le r\u00e8glement, avec une attention accrue aux transferts internationaux de donn\u00e9es et l&rsquo;utilisation des technologies de suivi en ligne. Saviez-vous que l\u2019IA est elle aussi r\u00e9gul\u00e9e par le RGPD\u00a0? D\u00e9couvrez-en plus <span style=\"color: #19cdff;\"><strong><a style=\"color: #19cdff;\" href=\"https:\/\/www.cnil.fr\/fr\/ia-comment-se-mettre-en-conformite\">ici<\/a><\/strong><\/span>.<\/p><ul><li><strong>Loi Naegelen<\/strong><\/li><\/ul><p>La loi Naegelen, adopt\u00e9e en juillet 2020, vise \u00e0 encadrer le d\u00e9marchage t\u00e9l\u00e9phonique et \u00e0 lutter contre les pratiques frauduleuses en France. Elle renforce les obligations des professionnels en mati\u00e8re de transparence et de consentement, et pr\u00e9voit des sanctions en cas de manquement. Depuis son adoption, des d\u00e9crets d&rsquo;application ont pr\u00e9cis\u00e9 les modalit\u00e9s de mise en \u0153uvre de la loi, notamment en ce qui concerne les jours, horaires et fr\u00e9quences d\u2019appels autoris\u00e9s pour le d\u00e9marchage t\u00e9l\u00e9phonique. Les autorit\u00e9s continuent de surveiller son application pour prot\u00e9ger les consommateurs contre les abus. En r\u00e9sum\u00e9, les appels sont autoris\u00e9s du lundi au vendredi, de 10 heures \u00e0 13 heures et de 14 heures \u00e0 20 heures, et sont interdits les samedis, dimanches et jours f\u00e9ri\u00e9s. De plus, un consommateur ne peut \u00eatre sollicit\u00e9 plus de quatre fois sur 30 jours glissants par le m\u00eame professionnel, et en cas de refus lors d&rsquo;un appel, le professionnel doit respecter une p\u00e9riode de soixante jours avant de recontacter le consommateur.\u00a0 Pour en savoir plus, c\u2019est par <span style=\"color: #19cdff;\"><strong><a style=\"color: #19cdff;\" href=\"https:\/\/www.legifrance.gouv.fr\/dossierlegislatif\/JORFDOLE000037775649\/\">ici<\/a><\/strong><\/span>.<\/p><ul><li><strong>M\u00e9canisme d&rsquo;Authentification des Num\u00e9ros (MAN)<\/strong><\/li><\/ul><p>Le MAN est une mesure technique destin\u00e9e \u00e0 s\u00e9curiser et authentifier les appels t\u00e9l\u00e9phoniques \u00e9mis par des centres de contacts ou des syst\u00e8mes automatis\u00e9s. L&rsquo;objectif principal est de lutter contre la fraude et les appels ind\u00e9sirables (spoofing ou usurpation de num\u00e9ro), en permettant de v\u00e9rifier que l&rsquo;identit\u00e9 de l&rsquo;appelant correspond bien au num\u00e9ro affich\u00e9.<\/p><p>Cette technologie repose sur l\u2019authentification des appels via des protocoles sp\u00e9cifiques, garantissant que l\u2019appel provient d\u2019une source l\u00e9gitime. Elle contribue \u00e0 renforcer la confiance des utilisateurs envers les communications t\u00e9l\u00e9phoniques.<\/p><p>Le MAN fait partie des efforts croissants pour prot\u00e9ger les consommateurs, notamment dans des secteurs sensibles tels que le d\u00e9marchage t\u00e9l\u00e9phonique.<\/p><ul><li>En France, la mise en \u0153uvre de cette technologie s&rsquo;inscrit dans une s\u00e9rie de r\u00e9glementations r\u00e9centes, comme le d\u00e9cret relatif aux fr\u00e9quences horaires, visant \u00e0 am\u00e9liorer la transparence et la s\u00e9curit\u00e9 des interactions.<\/li><li>Les op\u00e9rateurs t\u00e9l\u00e9phoniques sont encourag\u00e9s \u00e0 int\u00e9grer des solutions d\u2019authentification bas\u00e9es sur le MAN, conform\u00e9ment aux recommandations des autorit\u00e9s des t\u00e9l\u00e9communications (comme l\u2019ARCEP).<\/li><\/ul><p>A pr\u00e9sent que vous en savez un peu plus sur ces r\u00e9glementations, il est important de dire qu\u2019en 2025, les r\u00e9glementations sur la protection des donn\u00e9es sont plus strictes que jamais. Respecter ces r\u00e8gles est essentiel pour \u00e9viter des sanctions, maintenir une bonne r\u00e9putation et faire preuve de transparence vis-\u00e0-vis de vos leads. Pour ce faire, 2 axes de travail doivent retenir votre attention cette ann\u00e9e\u00a0:<\/p><ul><li><em><strong>La<\/strong><\/em> <strong><em>gestion des consentements<\/em><\/strong> : Assurez-vous que tous vos leads ont donn\u00e9 un consentement clair, explicite et tra\u00e7able pour \u00eatre contact\u00e9s. Cela implique de mettre en place des outils ou des processus robustes pour collecter, archiver et g\u00e9rer ces consentements. Veillez \u00e9galement \u00e0 offrir aux utilisateurs la possibilit\u00e9 de modifier ou de retirer leur consentement \u00e0 tout moment, et \u00e0 informer vos \u00e9quipes sur les meilleures pratiques \u00e0 adopter en mati\u00e8re de respect des droits des personnes. En cas de contr\u00f4le ou de litige, ces mesures pr\u00e9ventives seront un gage de votre s\u00e9rieux et de votre conformit\u00e9.<\/li><li><strong><em>La transparence dans vos pratiques<\/em> <\/strong>: Soyez honn\u00eates et explicites sur l\u2019utilisation des donn\u00e9es personnelles des prospects. Informez clairement vos contacts sur les raisons pour lesquelles leurs donn\u00e9es sont collect\u00e9es, comment elles seront utilis\u00e9es, qui y aura acc\u00e8s et combien de temps elles seront conserv\u00e9es. Cette transparence doit \u00eatre soutenue par des documents accessibles, comme une politique de confidentialit\u00e9 compl\u00e8te et compr\u00e9hensible.<\/li><\/ul><p>En adoptant une communication proactive et p\u00e9dagogique sur vos pratiques, vous renforcez la confiance de vos interlocuteurs et favorisez des relations durables, tout en r\u00e9duisant les risques d\u2019incompr\u00e9hension ou de plaintes. Cette d\u00e9marche n&rsquo;est pas seulement une obligation l\u00e9gale\u202f: elle est \u00e9galement un levier de diff\u00e9renciation concurrentielle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbd5a3 elementor-widget elementor-widget-heading\" data-id=\"3dbd5a3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"Conclusion\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Pour r\u00e9sumer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92862db elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"92862db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>G\u00e9n\u00e9rer des leads qualifi\u00e9s en t\u00e9l\u00e9marketing d\u00e9pend d\u2019une strat\u00e9gie bien ficel\u00e9e et adapt\u00e9e aux nouvelles r\u00e9alit\u00e9s de 2025. L\u2019int\u00e9gration de technologies ad\u00e9quates comme une IA correctement param\u00e9tr\u00e9e, incluant l\u2019usage de voicebots, WhatsApp Business API, l\u2019ABM et le respect des r\u00e9glementations constituent autant de piliers d\u2019une strat\u00e9gie gagnante pour votre g\u00e9n\u00e9ration de leads.<\/p><p>En adoptant progressivement ces pratiques, vous serez en mesure de d\u00e9velopper votre pipe commercial et de rester comp\u00e9titif. Pour en savoir plus sur la mani\u00e8re dont Nixxis permet aux entreprises de t\u00e9l\u00e9marketing de d\u00e9velopper leur activit\u00e9, n\u2019h\u00e9sitez pas \u00e0 prendre rendez-vous avec l\u2019un de nos commerciaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e17f6c1 elementor-align-center elementor-mobile-align-center elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"e17f6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NDYxNjMsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Je prends RDV<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f545cb5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f545cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7ac3371 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7ac3371\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f3cf3b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1f3cf3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f6744 elementor-widget elementor-widget-image\" data-id=\"43f6744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png.webp\" class=\"attachment-large size-large wp-image-58040 not-transparent\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png.webp 400w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png-300x300.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png-150x150.webp 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" data-has-transparency=\"false\" data-dominant-color=\"88a4b5\" style=\"--dominant-color: #88a4b5\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44ce943 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"44ce943\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-418c328 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"418c328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:a.verbrugghe@nixxis.com\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17.webp\" class=\"attachment-large size-large wp-image-58041 has-transparency\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17.webp 938w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-300x300.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-150x150.webp 150w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"true\" data-dominant-color=\"5d8ee2\" style=\"--dominant-color: #5d8ee2\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0468d8 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"c0468d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/andrew-verbrugghe\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"786\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16.webp\" class=\"attachment-large size-large wp-image-58042 has-transparency\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16.webp 966w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16-300x295.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16-768x754.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"true\" data-dominant-color=\"3e8bd5\" style=\"--dominant-color: #3e8bd5\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8caee21 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8caee21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500a903 elementor-widget elementor-widget-heading\" data-id=\"500a903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A propos de l'auteur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fd931 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"56fd931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Responsable Marketing &amp; Communication chez Nixxis France, Andrew Verbrugghe conjugue vision strat\u00e9gique et curiosit\u00e9 insatiable pour les innovations digitales. Passionn\u00e9 par l&rsquo;\u00e9volution des pratiques marketing, il s&rsquo;int\u00e9resse particuli\u00e8rement \u00e0 l&rsquo;impact de l&rsquo;intelligence artificielle sur l&rsquo;exp\u00e9rience client et la communication d&rsquo;entreprise. \u00c0 travers ses articles, il d\u00e9crypte les tendances \u00e9mergentes et partage une expertise forg\u00e9e au c\u0153ur des transformations num\u00e9riques actuelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fff848 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2fff848\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69a3f6f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"69a3f6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-65fda44 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"65fda44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6517b9 elementor-widget elementor-widget-image\" data-id=\"c6517b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png.webp\" class=\"attachment-large size-large wp-image-58040 not-transparent\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png.webp 400w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png-300x300.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png-150x150.webp 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" data-has-transparency=\"false\" data-dominant-color=\"88a4b5\" style=\"--dominant-color: #88a4b5\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b8a367 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9b8a367\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e319797 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"e319797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:a.verbrugghe@nixxis.com\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17.webp\" class=\"attachment-large size-large wp-image-58041 has-transparency\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17.webp 938w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-300x300.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-150x150.webp 150w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"true\" data-dominant-color=\"5d8ee2\" style=\"--dominant-color: #5d8ee2\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce7216 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"cce7216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/andrew-verbrugghe\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"786\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16.webp\" class=\"attachment-large size-large wp-image-58042 has-transparency\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16.webp 966w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16-300x295.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16-768x754.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"true\" data-dominant-color=\"3e8bd5\" style=\"--dominant-color: #3e8bd5\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8f215e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d8f215e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3e5ab elementor-widget elementor-widget-heading\" data-id=\"4c3e5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A propos de l'auteur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb0ba9 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dcb0ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Responsable Marketing &amp; Communication chez Nixxis France, Andrew Verbrugghe conjugue vision strat\u00e9gique et curiosit\u00e9 insatiable pour les innovations digitales. Passionn\u00e9 par l&rsquo;\u00e9volution des pratiques marketing, il s&rsquo;int\u00e9resse particuli\u00e8rement \u00e0 l&rsquo;impact de l&rsquo;intelligence artificielle sur l&rsquo;exp\u00e9rience client et la communication d&rsquo;entreprise. \u00c0 travers ses articles, il d\u00e9crypte les tendances \u00e9mergentes et partage une expertise forg\u00e9e au c\u0153ur des transformations num\u00e9riques actuelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76fe7bb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"76fe7bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-195f499\" data-id=\"195f499\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be390da elementor-widget elementor-widget-heading\" data-id=\"be390da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Partagez ce contenu sur vos r\u00e9seaux pr\u00e9f\u00e9r\u00e9s !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5768c5e elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"5768c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078d01d elementor-widget elementor-widget-heading\" data-id=\"078d01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Int\u00e9ress\u00e9 par nos solutions ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3cb0b elementor-align-center elementor-mobile-align-center elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"0e3cb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"https:\/\/www.nixxis.com\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4a2ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c4a2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a9bbc uppercase elementor-widget elementor-widget-heading\" data-id=\"b5a9bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Articles r\u00e9cents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61afad1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"61afad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-57971 post type-post status-publish format-standard has-post-thumbnail hentry category-actualite-sectorielle category-call-contact-center-news category-cx-news tag-call-center tag-centre-dappels tag-centre-de-contact tag-demarchage-telephonique tag-experience-client tag-prospection-telephonique tag-relation-client\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/le-bon-moment-pour-numeroter-vos-contacts-et-reussir-vos-campagnes-outbound\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"561\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-768x561.webp\" class=\"attachment-medium_large size-medium_large wp-image-57972 not-transparent\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-768x561.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-300x219.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-1024x749.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-1536x1123.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1.webp 2026w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"a59d98\" style=\"--dominant-color: #a59d98;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/le-bon-moment-pour-numeroter-vos-contacts-et-reussir-vos-campagnes-outbound\/\" >\n\t\t\t\tLe bon moment pour num\u00e9roter vos contacts et r\u00e9ussir vos campagnes outbound\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/le-bon-moment-pour-numeroter-vos-contacts-et-reussir-vos-campagnes-outbound\/\" aria-label=\"En savoir plus sur Le bon moment pour num\u00e9roter vos contacts et r\u00e9ussir vos campagnes outbound\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 septembre 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-57063 post type-post status-publish format-standard has-post-thumbnail hentry category-actualite-sectorielle category-call-contact-center-news category-cx-news tag-call-center tag-centre-dappels tag-centre-de-contact tag-demarchage-telephonique tag-experience-client tag-prospection-telephonique tag-relation-client\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/demarchage-telephonique-ce-que-changera-la-loi-du-11-aout-2026-pour-les-centres-dappels\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-57065 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-768x512.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-300x200.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-1024x682.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-1536x1023.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-2048x1364.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"5b5663\" style=\"--dominant-color: #5b5663;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/demarchage-telephonique-ce-que-changera-la-loi-du-11-aout-2026-pour-les-centres-dappels\/\" >\n\t\t\t\tD\u00e9marchage t\u00e9l\u00e9phonique :\u00a0ce\u00a0que\u00a0changera la Loi du 11 ao\u00fbt 2026 pour les centres d&rsquo;appels\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/demarchage-telephonique-ce-que-changera-la-loi-du-11-aout-2026-pour-les-centres-dappels\/\" aria-label=\"En savoir plus sur D\u00e9marchage t\u00e9l\u00e9phonique :\u00a0ce\u00a0que\u00a0changera la Loi du 11 ao\u00fbt 2026 pour les centres d&rsquo;appels\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 ao\u00fbt 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-57006 post type-post status-publish format-standard has-post-thumbnail hentry category-actualite-sectorielle category-call-contact-center-news category-cx-news category-ia category-intelligence-artificielle tag-call-center tag-centre-dappels tag-centre-de-contact tag-experience-client tag-hyperpersonnalisation tag-ia tag-intelligence-artificielle tag-relation-client tag-service-client\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/relation-client-2026-les-grandes-tendances-qui-redessinent-les-frontieres-du-secteur\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-57033 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends-768x512.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends-300x200.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends-1024x683.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends.webp 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"7e9db0\" style=\"--dominant-color: #7e9db0;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/relation-client-2026-les-grandes-tendances-qui-redessinent-les-frontieres-du-secteur\/\" >\n\t\t\t\tRelation client 2026 : les grandes tendances qui redessinent les fronti\u00e8res du secteur\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/relation-client-2026-les-grandes-tendances-qui-redessinent-les-frontieres-du-secteur\/\" aria-label=\"En savoir plus sur Relation client 2026 : les grandes tendances qui redessinent les fronti\u00e8res du secteur\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 f\u00e9vrier 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-55173 post type-post status-publish format-standard has-post-thumbnail hentry category-call-contact-center-news-3 category-product-features tag-call-center tag-dialer tag-numerotation tag-power-dialer tag-predictive-dialer tag-relation-client\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/du-predictif-au-power-comment-le-dialer-de-nixxis-ameliore-t-il-vos-performances\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-768x513.webp\" class=\"attachment-medium_large size-medium_large wp-image-55202 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-768x513.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-300x200.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-1024x683.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-1536x1025.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-2048x1367.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"9d9f9a\" style=\"--dominant-color: #9d9f9a;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/du-predictif-au-power-comment-le-dialer-de-nixxis-ameliore-t-il-vos-performances\/\" >\n\t\t\t\tDu pr\u00e9dictif au power, comment le dialer de Nixxis am\u00e9liore-t-il vos performances\u00a0?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/du-predictif-au-power-comment-le-dialer-de-nixxis-ameliore-t-il-vos-performances\/\" aria-label=\"En savoir plus sur Du pr\u00e9dictif au power, comment le dialer de Nixxis am\u00e9liore-t-il vos performances\u00a0?\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12 novembre 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-52559 post type-post status-publish format-standard has-post-thumbnail hentry category-call-contact-center-news-3 category-sector-news tag-etablissements-de-sante tag-hopitaux tag-laboratoires tag-medico-social tag-relation-client tag-sante tag-standard-telephonique\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/pourquoi-nixxis-est-la-solution-de-standard-telephonique-preferee-des-acteurs-de-la-sante\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-768x511.webp\" class=\"attachment-medium_large size-medium_large wp-image-52561 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-768x511.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-300x199.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-1024x681.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-1536x1021.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-2048x1362.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"969b92\" style=\"--dominant-color: #969b92;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/pourquoi-nixxis-est-la-solution-de-standard-telephonique-preferee-des-acteurs-de-la-sante\/\" >\n\t\t\t\tPourquoi Nixxis est la solution de standard t\u00e9l\u00e9phonique pr\u00e9f\u00e9r\u00e9e des acteurs de la sant\u00e9 ?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/pourquoi-nixxis-est-la-solution-de-standard-telephonique-preferee-des-acteurs-de-la-sante\/\" aria-label=\"En savoir plus sur Pourquoi Nixxis est la solution de standard t\u00e9l\u00e9phonique pr\u00e9f\u00e9r\u00e9e des acteurs de la sant\u00e9 ?\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 septembre 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-47589 post type-post status-publish format-standard has-post-thumbnail hentry category-call-contact-center-news category-ia category-intelligence-artificielle tag-analyse-de-sentiments tag-analyse-par-mot-cle tag-centre-de-contact tag-ia tag-intelligence-artificielle tag-relation-client tag-resume-de-la-conversation tag-transcription-speech-to-text\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/transcription-speech-to-text-optimisez-votre-relation-client-avec-lia-integree-a-nixxis\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/06\/IA-et-transcription-speech-to-text-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-47614 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/06\/IA-et-transcription-speech-to-text-768x512.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/06\/IA-et-transcription-speech-to-text-300x200.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/06\/IA-et-transcription-speech-to-text-1024x683.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/06\/IA-et-transcription-speech-to-text-1536x1024.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/06\/IA-et-transcription-speech-to-text-2048x1365.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"5b5653\" style=\"--dominant-color: #5b5653;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/transcription-speech-to-text-optimisez-votre-relation-client-avec-lia-integree-a-nixxis\/\" >\n\t\t\t\tTranscription speech-to-text : optimisez votre relation client avec l\u2019IA int\u00e9gr\u00e9e \u00e0 Nixxis\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/transcription-speech-to-text-optimisez-votre-relation-client-avec-lia-integree-a-nixxis\/\" aria-label=\"En savoir plus sur Transcription speech-to-text : optimisez votre relation client avec l\u2019IA int\u00e9gr\u00e9e \u00e0 Nixxis\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12 juin 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt; Retourner au blog &lt; Retourner au blog Les nouvelles tendances du t\u00e9l\u00e9marketing en 2025 Privil\u00e9giez une relation client \u00ab\u00a0powered by AI\u00a0\u00bb WhatsApp Business API<\/p>\n","protected":false},"author":12,"featured_media":44996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,153],"tags":[234,233,154,155,66,214],"class_list":["post-44995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","category-intelligence-artificielle","tag-234","tag-hyperpersonnalisation","tag-ia","tag-intelligence-artificielle","tag-service-client","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les nouvelles tendances du t\u00e9l\u00e9marketing en 2025<\/title>\n<meta name=\"description\" content=\"IA, hyperpersonnalisation, ou encore WhatsApp, d\u00e9couvrez les principales tendances du t\u00e9l\u00e9marketing en 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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