{"id":57006,"date":"2026-02-03T09:34:12","date_gmt":"2026-02-03T08:34:12","guid":{"rendered":"https:\/\/www.nixxis.com\/?p=57006"},"modified":"2026-03-25T16:45:08","modified_gmt":"2026-03-25T15:45:08","slug":"relation-client-2026-les-grandes-tendances-qui-redessinent-les-frontieres-du-secteur","status":"publish","type":"post","link":"https:\/\/www.nixxis.com\/fr\/relation-client-2026-les-grandes-tendances-qui-redessinent-les-frontieres-du-secteur\/","title":{"rendered":"Relation client 2026 : les grandes tendances qui redessinent les fronti\u00e8res du secteur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"57006\" class=\"elementor elementor-57006\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0f5eb7 elementor-hidden-tablet elementor-hidden-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d0f5eb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ddb5fdb\" data-id=\"ddb5fdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2690585 elementor-widget elementor-widget-text-editor\" data-id=\"2690585\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nixxis.com\/fr\/actualites-nixxis\/\">&lt; Retourner au blog<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd6f1a6\" data-id=\"cd6f1a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-462de35 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"462de35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b43a73c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>03\/02\/2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dedbcbd elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"dedbcbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b6691f\" data-id=\"0b6691f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88f508b elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"88f508b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nixxis.com\/fr\/actualites-nixxis\/\">&lt; Retourner au blog<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24978b4 elementor-align-right elementor-mobile-align-right elementor-widget-mobile__width-initial elementor-widget elementor-widget-post-info\" data-id=\"24978b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b43a73c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>03\/02\/2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b2143c3\" data-id=\"b2143c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54e6dcc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"54e6dcc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0f115e\" data-id=\"a0f115e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d448752 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d448752\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d79e5f1 elementor-widget elementor-widget-heading\" data-id=\"d79e5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Relation client 2026 : les grandes tendances <br>qui redessinent les fronti\u00e8res du secteur<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-686cf4f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"686cf4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c5b50c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"1c5b50c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;],&quot;sticky_offset&quot;:130,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd8770d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"fd8770d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.exclure-toc&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__fd8770d\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__fd8770d\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__fd8770d\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4c27f3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a4c27f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7af60fc elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7af60fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En 2026, le secteur de la relation client conna\u00eet des transformations majeures qui red\u00e9finissent en profondeur son mod\u00e8le et ses pratiques. Acc\u00e9l\u00e9ration technologique, \u00e9volution des attentes clients, nouveaux \u00e9quilibres organisationnels : nous entrons dans une nouvelle \u00e8re o\u00f9 l\u2019intelligence artificielle s\u2019impose comme un levier incontournable du secteur, tout en demeurant un outil au service du conseiller. Plus que jamais, l\u2019humain reste la pierre angulaire de la relation client.<\/p><p>Cet article, r\u00e9dig\u00e9 en collaboration avec Philippe Amiel, Directeur du Cabinet de recrutement Promel et consultant sp\u00e9cialiste de la relation client, propose un d\u00e9cryptage des grandes tendances qui fa\u00e7onneront durablement l\u2019industrie de la relation client dans les ann\u00e9es \u00e0 venir, \u00e0 commencer par 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250675a elementor-widget elementor-widget-heading\" data-id=\"250675a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'humain augment\u00e9 par l'IA : nouveau standard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a253fff elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a253fff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fini le d\u00e9bat st\u00e9rile \u00ab IA versus humain \u00bb. 2026 marquera l&rsquo;av\u00e8nement d&rsquo;une v\u00e9ritable symbiose op\u00e9rationnelle.<\/p><p>Beaucoup d\u2019entreprises craignent encore les cons\u00e9quences de l\u2019utilisation de l\u2019IA au sein de leur strat\u00e9gie organisationnelle. Aussi, il est important de repr\u00e9ciser que l\u2019intelligence artificielle ne doit pas \u00eatre per\u00e7ue comme un danger pour notre soci\u00e9t\u00e9\u00a0et qu\u2019elle ne remplacera jamais le conseiller. Son r\u00f4le est r\u00e9ellement d\u2019assister l\u2019humain dans ses t\u00e2ches quotidiennes.<\/p><p>Si certains principes sont d\u00e9sormais largement adopt\u00e9s (comme l\u2019assistance agent en temps r\u00e9el ou l\u2019automatisation des t\u00e2ches post-appel) une nouvelle \u00e9tape s\u2019amorce : l\u2019orchestration intelligente. Les solutions de gestion de l&rsquo;exp\u00e9rience client analysent d\u00e9sormais le motif du contact et l\u2019intention r\u00e9elle du client pour orienter chaque interaction vers le bon interlocuteur, qu\u2019il s\u2019agisse d\u2019un agent ou d\u2019un robot, au bon moment.<\/p><p>Cette approche combine l\u2019automatisation compl\u00e8te des demandes dites \u00ab\u00a0simples\u00a0\u00bb, avec une intervention humaine plus ou moins forte en fonction de la complexit\u00e9 des situations, permettant ainsi une r\u00e9partition optimale de la charge de travail.<\/p><p>Entre autres, pendant que l\u2019intelligence artificielle r\u00e9pond aux demandes de premier niveau (support, SAV, classification automatique des informations\u2026), les \u00e9quipes humaines, quant \u00e0 elles, se concentrent sur un p\u00e9rim\u00e8tre plus restreint o\u00f9 leur expertise est indispensable et montent en comp\u00e9tence sur des missions \u00e0 plus forte valeur ajout\u00e9e.<\/p><p>Alors, \u00e0 quoi ressembleront r\u00e9ellement vos agents en 2026 ? Quel sera leur r\u00f4le ?<\/p><p>Les \u00e9tudes r\u00e9centes r\u00e9v\u00e8lent que l&rsquo;intelligence artificielle pilotera l&rsquo;op\u00e9rationnel et orchestrera les flux, tandis que l&rsquo;humain restera le garant de l&rsquo;excellence relationnelle et de la confiance du client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19984f1 elementor-widget elementor-widget-heading\" data-id=\"19984f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand l\u2019IA devient le copilote de la relation client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d6001 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"38d6001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pr\u00e8s de 60 ans apr\u00e8s l&rsquo;apparition des premiers chatbots, ces outils, longtemps cantonn\u00e9s \u00e0 des interactions textuelles tr\u00e8s limit\u00e9es, sont devenus des acteurs incontournables du service client. Aux c\u00f4t\u00e9s des voicebots, ils constituent \u00e0 eux-seuls un v\u00e9ritable centre de self-care intelligent, capable de traiter une part croissante des demandes tout en garantissant la qualit\u00e9, la coh\u00e9rence et la personnalisation des r\u00e9ponses.<\/p><p>Aliment\u00e9s par des mod\u00e8les de langage avanc\u00e9s et connect\u00e9s en temps r\u00e9el aux bases de connaissances, syst\u00e8mes CRM et autres outils m\u00e9tiers, les chatbots et voicebots s&rsquo;adaptent au contexte et assurent une exp\u00e9rience fluide et r\u00e9ussie.<\/p><p>Mais la v\u00e9ritable r\u00e9v\u00e9lation de l\u2019IA, c\u2019est sa capacit\u00e9 de supervision. Chaque interaction, qu&rsquo;elle soit g\u00e9r\u00e9e par un bot ou un agent humain, peut \u00eatre analys\u00e9e en continu : contenu du discours, pertinence des r\u00e9ponses, respect des engagements, signaux de friction ou de satisfaction. Cette supervision intelligente transforme l&rsquo;IA en vigie op\u00e9rationnelle. D\u00e8s qu&rsquo;un \u00e9cart est d\u00e9tect\u00e9 (risque d&rsquo;insatisfaction, incompr\u00e9hension du client, discours non conforme\u2026), des alertes peuvent \u00eatre transmises vers le personnel comp\u00e9tent (agents, superviseurs, \u00e9quipe qualit\u00e9&#8230;) ou d\u00e9clencher un process automatis\u00e9 pour intervention imm\u00e9diate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180d4bc elementor-widget elementor-widget-heading\" data-id=\"180d4bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CCaaS et CRM : la convergence s'acc\u00e9l\u00e8re<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429bf2b elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"429bf2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En 2026, la convergence entre les plateformes de centre de contact (CCaaS) et les syst\u00e8mes CRM s\u2019acc\u00e9l\u00e8rera nettement. Il ne s\u2019agira plus d\u2019un simple rapprochement technologique, mais d\u2019une transformation profonde de la mani\u00e8re dont les agents seront assist\u00e9s et accompagn\u00e9s dans leurs interactions quotidiennes.<\/p><p>Les CRM s\u2019int\u00e8greront d\u00e9sormais de fa\u00e7on plus \u00e9troite aux solutions CCaaS, permettant une exploitation optimis\u00e9e des donn\u00e9es issues des fiches clients. Ces informations, analys\u00e9es en temps r\u00e9el par l\u2019intelligence artificielle, contribueront \u00e0 enrichir la qualit\u00e9 et la pertinence des interactions.<\/p><p>L\u2019IA jouera un r\u00f4le actif d\u2019assistance \u00e0 la d\u00e9cision : analyse du contexte, compr\u00e9hension de l\u2019intention client, priorisation des actions ou encore suggestions de r\u00e9ponses. Autant de fonctionnalit\u00e9s qui accompagneront l\u2019agent avant, pendant et apr\u00e8s chaque interaction, en lui apportant un soutien continu et contextualis\u00e9.<\/p><p>En situation de friction avec un client, l\u2019agent ne sera plus livr\u00e9 \u00e0 lui-m\u00eame. L\u2019intelligence artificielle agira comme un v\u00e9ritable copilote op\u00e9rationnel, capable d\u2019\u00e9valuer la situation, de formuler des recommandations adapt\u00e9es et d\u2019orienter le conseiller vers la solution la plus pertinente.<\/p><p>L\u2019enjeu de cette ann\u00e9e est clair : piloter et renforcer la performance humaine gr\u00e2ce \u00e0 l\u2019IA, dans une logique de Customer Experience Management (CXM) augment\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5853040 elementor-widget elementor-widget-heading\" data-id=\"5853040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'IA au service de l'am\u00e9lioration continue<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde9d30 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bde9d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019intelligence artificielle est d\u00e9sormais capable d\u2019analyser chaque interaction afin d\u2019en extraire des enseignements exploitables par l\u2019ensemble des fonctions de l\u2019entreprise. Gr\u00e2ce \u00e0 l\u2019analyse globale des donn\u00e9es issues des interactions (voix, texte, comportements&#8230;) les plateformes de relation client int\u00e8grent aujourd\u2019hui des insights pilot\u00e9s par l\u2019IA. Chaque campagne, chaque parcours, chaque op\u00e9ration devient ainsi une source d\u2019apprentissage permanent.<\/p><p>L\u2019IA identifie facilement :<\/p><ul><li>les points de friction r\u00e9currents dans les parcours clients ;<\/li><li>les sc\u00e9narios g\u00e9n\u00e9rant le plus d\u2019insatisfaction ou, \u00e0 l\u2019inverse, de conversion ;<\/li><li>les \u00e9carts de performance entre canaux, \u00e9quipes ou p\u00e9riodes.<\/li><\/ul><p>Gr\u00e2ce \u00e0 la compilation des analyses humaines et de celles men\u00e9es par l\u2019IA, les \u00e9quipes m\u00e9tiers, marketing et op\u00e9rationnelles peuvent ajuster leurs campagnes affiner leurs strat\u00e9gies de contact et am\u00e9liorer l\u2019efficacit\u00e9 globale des op\u00e9rations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b74097 elementor-widget elementor-widget-heading\" data-id=\"8b74097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La validation multi-niveaux par l\u2019IA : garantir pr\u00e9cision, qualit\u00e9 et conformit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7503b19 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7503b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 mesure que l\u2019IA occupe une place croissante dans les interactions clients, un nouvel enjeu s\u2019impose : garantir la fiabilit\u00e9 des r\u00e9ponses et la conformit\u00e9 des \u00e9changes.<br \/>Pour y r\u00e9pondre, certains acteurs d\u00e9ploient des m\u00e9canismes de validation \u00ab multi-layer AI \u00bb.<\/p><p>Ce principe repose sur plusieurs niveaux de contr\u00f4le automatis\u00e9 :<\/p><ul><li>la validation s\u00e9mantique des r\u00e9ponses g\u00e9n\u00e9r\u00e9es (pertinence et coh\u00e9rence avec la demande) ;<\/li><li>la v\u00e9rification de la conformit\u00e9 r\u00e9glementaire et contractuelle ;<\/li><li>le contr\u00f4le du respect des guidelines de discours et de marque ;<\/li><li>la d\u00e9tection des biais, erreurs ou hallucinations potentielles des mod\u00e8les.<\/li><\/ul><p>Chaque interaction, qu\u2019elle soit automatis\u00e9e ou assist\u00e9e par l\u2019IA, est ainsi s\u00e9curis\u00e9e en temps r\u00e9el. En cas de doute ou de non-conformit\u00e9, l\u2019IA peut soit corriger la r\u00e9ponse, soit d\u00e9clencher une escalade vers un agent ou un superviseur humain.<br \/>Cette approche r\u00e9pond aux exigences en mati\u00e8re de qualit\u00e9, de s\u00e9curit\u00e9 et de conformit\u00e9 r\u00e9glementaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d05ef4c elementor-widget elementor-widget-heading\" data-id=\"d05ef4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les nouveaux m\u00e9tiers de la relation client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836990f elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"836990f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les \u00e9quipes op\u00e9rationnelles voient leurs comp\u00e9tences renforc\u00e9es par l\u2019\u00e9mergence de profils hybrides, capables de conjuguer expertise en relation client, ma\u00eetrise de la data et automatisation des processus. Dans un contexte o\u00f9 l\u2019intelligence artificielle occupe une place de plus en plus centrale dans les interactions quotidiennes, il devient naturel de voir appara\u00eetre de nouveaux m\u00e9tiers d\u00e9di\u00e9s au pilotage et \u00e0 l\u2019encadrement de son usage op\u00e9rationnel.<\/p><p>\u00c0 la crois\u00e9e de l\u2019exp\u00e9rience client, de la data et de l\u2019IA, ces experts analysent les \u00e9changes avec les clients, identifient les processus automatisables et collaborent \u00e9troitement avec les \u00e9quipes IT afin d\u2019optimiser et d\u2019affiner les dispositifs op\u00e9rationnels.<\/p><p>Au sein des organisations de taille interm\u00e9diaire, les responsables de projets CCaaS\/CRM int\u00e8grent progressivement les solutions d\u2019intelligence artificielle dans leurs p\u00e9rim\u00e8tres. Ils deviennent des CX Engineers. En v\u00e9ritables architectes de l\u2019exp\u00e9rience automatis\u00e9e, leur mission consiste \u00e0 concevoir des parcours clients o\u00f9 technologie et intervention humaine s\u2019articulent de mani\u00e8re fluide, tout en garantissant la coh\u00e9rence et la qualit\u00e9 de l\u2019exp\u00e9rience \u00e0 chaque \u00e9tape du parcours.<\/p><p>Le poste de Knowledge Manager conna\u00eet \u00e9galement une \u00e9volution majeure. Garant de la coh\u00e9rence informationnelle, il veille \u00e0 l\u2019harmonisation des r\u00e9f\u00e9rentiels de connaissances utilis\u00e9s \u00e0 la fois par les intelligences artificielles et par les conseillers humains. Il structure l\u2019information, contr\u00f4le la pertinence des r\u00e9ponses g\u00e9n\u00e9r\u00e9es automatiquement et assure l\u2019uniformit\u00e9 du savoir au sein de cet \u00e9cosyst\u00e8me hybride.<\/p><p>Enfin, les commerciaux eux-aussi doivent se renouveler et devenir experts en transformation digitale<br \/>Longtemps cantonn\u00e9s aux grands groupes, ces profils se d\u00e9veloppent d\u00e9sormais au sein des BPO. Leurs missions couvrent l\u2019analyse des besoins clients, l\u2019identification des usages les plus pertinents de l\u2019IA pour chaque organisation, la construction de business cases et l\u2019accompagnement des entreprises dans la conduite du changement num\u00e9rique.<\/p><p>Encore \u00e9mergents en 2024, ces m\u00e9tiers sont appel\u00e9s \u00e0 devenir des fonctions hautement strat\u00e9giques en 2026, jouant un r\u00f4le cl\u00e9 dans la bonne adoption de l\u2019intelligence artificielle au sein des organisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a301807 elementor-widget elementor-widget-heading\" data-id=\"a301807\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trois signaux faibles \u00e0 surveiller<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8641d18 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8641d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 mesure que l\u2019intelligence artificielle s\u2019installe durablement dans les dispositifs de relation client, de nouveaux \u00e9quilibres apparaissent. Au-del\u00e0 des tendances largement mises en avant au sein des m\u00e9dias, certains insights plus discrets m\u00e9ritent d\u2019\u00eatre surveill\u00e9s.<\/p><p><strong>Quand l\u2019humain devient le vrai diff\u00e9renciateur<\/strong><\/p><p>Apr\u00e8s plusieurs ann\u00e9es d\u2019automatisation intensive (appel\u00e9e \u00e0 se poursuivre), les consommateurs sont de plus en plus attentifs \u00e0 la prise en charge par un v\u00e9ritable conseiller. L\u2019intervention humaine reste essentielle, surtout l\u00e0 o\u00f9 elle apporte une r\u00e9elle valeur ajout\u00e9e. Les clients ne remettent pas en cause l\u2019utilisation de l\u2019IA ; ils attendent qu\u2019elle soit utilis\u00e9e \u00e0 bon escient, en laissant la main \u00e0 des conseillers humains pour les situations complexes, les r\u00e9clamations sensibles ou tout simplement lorsqu\u2019ils en font la demande. L\u2019humain devient alors un service \u00ab premium \u00bb, bien plus valoris\u00e9 que l\u2019IA, obligeant les organisations \u00e0 mieux r\u00e9fl\u00e9chir leurs parcours clients et la r\u00e9partition entre humain et machine.<\/p><p><strong>Le multilingue facilit\u00e9 par l\u2019IA<\/strong><\/p><p>Les progr\u00e8s de la traduction automatique et de l\u2019analyse s\u00e9mantique multilingue sont sans appel, l\u2019IA change r\u00e9ellement la donne pour l\u2019international. Ce qui constituait jusqu\u2019ici un frein (co\u00fbts, organisation, recrutement de traducteurs sp\u00e9cialis\u00e9s) devient aujourd\u2019hui plus accessible. Gr\u00e2ce \u00e0 l\u2019IA, tout entreprise, y compris une PME, peut d\u00e9sormais proposer une exp\u00e9rience client coh\u00e9rente dans plusieurs langues, sans devoir multiplier les \u00e9quipes locales. R\u00e9sultat : les strat\u00e9gies d\u2019expansion se font plus rapidement et les entreprises peuvent s\u2019ouvrir \u00e0 de nouveaux march\u00e9s \u00e0 l\u2019\u00e9chelle internationale.<\/p><p><strong>La verticalisation des acteurs de la relation client<\/strong><\/p><p>Pour pouvoir se diff\u00e9rencier, certains prestataires font le choix de la verticalisation. En se positionnant sur des p\u00e9rim\u00e8tres d\u2019activit\u00e9s tr\u00e8s pr\u00e9cis, ils ne se limitent plus \u00e0 fournir des dispositifs de relation client standards, mais proposent, en compl\u00e9ment de leurs prestations \u00ab classiques \u00bb, des services directement imbriqu\u00e9s dans les processus m\u00e9tier de leurs clients donneurs d\u2019ordres. Il ne s\u2019agit plus seulement de traiter des interactions, mais de prendre en charge des \u00e9tapes cl\u00e9s de la cha\u00eene de valeur, avec des r\u00e8gles de gestion, des outils, des comp\u00e9tences et des niveaux d\u2019habilitation sp\u00e9cifiques.<\/p><p>On peut par exemple \u00e9voquer des acteurs de l\u2019assurance, capables d\u2019op\u00e9rer des dispositifs de gestion de sinistres climatiques agricoles ou d\u2019assurer le suivi de contrats pour des objets de luxe et des \u0153uvres d\u2019art, des activit\u00e9s qui requi\u00e8rent \u00e0 la fois une expertise m\u00e9tier pointue et des circuits de d\u00e9cision particuliers.<\/p><p>Cette approche diff\u00e9renciante permet d\u2019int\u00e9grer des r\u00e8gles op\u00e9rationnelles et des parcours clients qui ne sont ni mutualisables ni transposables \u00e0 d\u2019autres acteurs du march\u00e9.<\/p><p>Consid\u00e9r\u00e9s dans leur ensemble, ces signaux faibles dessinent une relation client en mutation : moins standardis\u00e9e, plus fine dans ses usages et davantage tourn\u00e9e vers la cr\u00e9ation de valeur (humaine), aussi bien pour les clients que pour les entreprises.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107008c elementor-widget elementor-widget-heading\" data-id=\"107008c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment pr\u00e9parer 2026 d\u00e8s aujourd'hui<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b8d74 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"72b8d74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises qui tireront leur \u00e9pingle du jeu ne seront pas celles qui chercheront \u00e0 automatiser \u00e0 tout prix, mais celles qui sauront trouver le juste \u00e9quilibre entre intelligence artificielle et intelligence relationnelle. La question n\u2019est donc plus de savoir s\u2019il faut investir dans l\u2019IA, mais comment orchestrer efficacement la compl\u00e9mentarit\u00e9 entre technologie et humain afin de cr\u00e9er une exp\u00e9rience client r\u00e9ellement diff\u00e9renciante, performante et durable.<\/p><p>Cela passe d\u2019abord par une analyse fine des parcours clients, pour identifier les moments o\u00f9 l\u2019automatisation apporte un gain r\u00e9el et ceux o\u00f9 l\u2019intervention humaine reste indispensable.<\/p><p>Pr\u00e9parer 2026, c\u2019est aussi repenser les r\u00f4les des conseillers, qui \u00e9voluent vers davantage d\u2019expertise, de prise de d\u00e9cision et de r\u00e9solution, appuy\u00e9s par des outils d\u2019IA.<\/p><p>C\u2019est enfin une question d\u2019architecture et d\u2019organisation : disposer de plateformes capables d\u2019orchestrer l\u2019ensemble des canaux, d\u2019exploiter intelligemment la donn\u00e9e et de faire \u00e9voluer rapidement les parcours en fonction des attentes clients et des contraintes op\u00e9rationnelles.<\/p><p>Dans ce contexte, s\u2019entourer de partenaires capables d\u2019accompagner cette transformation devient un facteur cl\u00e9 de succ\u00e8s. L\u2019objectif n\u2019est pas d\u2019empiler des outils, mais de construire des parcours coh\u00e9rents, mesurables et \u00e9volutifs.<\/p><p><strong>Pr\u00eat \u00e0 relever les d\u00e9fis de 2026 avec nous ? Discutons de votre projet.<\/strong><br \/>Prenez rendez-vous d\u00e8s maintenant avec l\u2019un de nos experts pour identifier ensemble les leviers d\u2019am\u00e9lioration de votre exp\u00e9rience client et b\u00e2tir une feuille de route adapt\u00e9e \u00e0 vos enjeux.<\/p><p>Article r\u00e9alis\u00e9 en collaboration avec <strong><em>Philippe Amiel<\/em><\/strong>, CEO et fondateur du <strong>cabinet <em>PROMEL<\/em><\/strong>, conseil en recrutement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-81718c9 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"81718c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bb57fa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1bb57fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a86b9 elementor-widget elementor-widget-image\" data-id=\"51a86b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png.webp\" class=\"attachment-large size-large wp-image-58040 not-transparent\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png.webp 400w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png-300x300.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png-150x150.webp 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" data-has-transparency=\"false\" data-dominant-color=\"88a4b5\" style=\"--dominant-color: #88a4b5\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e5c718 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8e5c718\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68bb9f6 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"68bb9f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:a.verbrugghe@nixxis.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17.webp\" class=\"attachment-large size-large wp-image-58041 has-transparency\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17.webp 938w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-300x300.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-150x150.webp 150w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"true\" data-dominant-color=\"5d8ee2\" style=\"--dominant-color: #5d8ee2\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282fe79 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"282fe79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/andrew-verbrugghe\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"786\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16.webp\" class=\"attachment-large size-large wp-image-58042 has-transparency\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16.webp 966w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16-300x295.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16-768x754.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"true\" data-dominant-color=\"3e8bd5\" style=\"--dominant-color: #3e8bd5\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-584b583 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"584b583\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70c1f40 elementor-widget elementor-widget-heading\" data-id=\"70c1f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A propos de l'auteur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea966f8 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ea966f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Responsable Marketing &amp; Communication chez Nixxis France, Andrew Verbrugghe conjugue vision strat\u00e9gique et curiosit\u00e9 insatiable pour les innovations digitales. Passionn\u00e9 par l&rsquo;\u00e9volution des pratiques marketing, il s&rsquo;int\u00e9resse particuli\u00e8rement \u00e0 l&rsquo;impact de l&rsquo;intelligence artificielle sur l&rsquo;exp\u00e9rience client et la communication d&rsquo;entreprise. \u00c0 travers ses articles, il d\u00e9crypte les tendances \u00e9mergentes et partage une expertise forg\u00e9e au c\u0153ur des transformations num\u00e9riques actuelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bed5e19 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"bed5e19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b42e3d2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b42e3d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ddb95da e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ddb95da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bb739 elementor-widget elementor-widget-image\" data-id=\"a1bb739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png.webp\" class=\"attachment-large size-large wp-image-58040 not-transparent\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png.webp 400w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png-300x300.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/Photo-Nixxis-Andrew-png-150x150.webp 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" data-has-transparency=\"false\" data-dominant-color=\"88a4b5\" style=\"--dominant-color: #88a4b5\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e25d82 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6e25d82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4b808 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"8d4b808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:a.verbrugghe@nixxis.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17.webp\" class=\"attachment-large size-large wp-image-58041 has-transparency\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17.webp 938w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-300x300.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-150x150.webp 150w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-17-768x768.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"true\" data-dominant-color=\"5d8ee2\" style=\"--dominant-color: #5d8ee2\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed8509 elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"aed8509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/fr.linkedin.com\/in\/andrew-verbrugghe\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"786\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16.webp\" class=\"attachment-large size-large wp-image-58042 has-transparency\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16.webp 966w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16-300x295.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/12\/ICONES-16-768x754.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" data-has-transparency=\"true\" data-dominant-color=\"3e8bd5\" style=\"--dominant-color: #3e8bd5\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3b3818 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"e3b3818\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0169bf elementor-widget elementor-widget-heading\" data-id=\"b0169bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A propos de l'auteur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d6ede elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a2d6ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Responsable Marketing &amp; Communication chez Nixxis France, Andrew Verbrugghe conjugue vision strat\u00e9gique et curiosit\u00e9 insatiable pour les innovations digitales. Passionn\u00e9 par l&rsquo;\u00e9volution des pratiques marketing, il s&rsquo;int\u00e9resse particuli\u00e8rement \u00e0 l&rsquo;impact de l&rsquo;intelligence artificielle sur l&rsquo;exp\u00e9rience client et la communication d&rsquo;entreprise. \u00c0 travers ses articles, il d\u00e9crypte les tendances \u00e9mergentes et partage une expertise forg\u00e9e au c\u0153ur des transformations num\u00e9riques actuelles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76fe7bb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"76fe7bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-195f499\" data-id=\"195f499\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be390da elementor-widget elementor-widget-heading\" data-id=\"be390da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Partagez ce contenu sur vos r\u00e9seaux pr\u00e9f\u00e9r\u00e9s !<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5768c5e elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"5768c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078d01d elementor-widget elementor-widget-heading\" data-id=\"078d01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Int\u00e9ress\u00e9 par nos solutions ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3cb0b elementor-align-center elementor-mobile-align-center elementor-widget-laptop__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"0e3cb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"https:\/\/www.nixxis.com\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4a2ca elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5c4a2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a9bbc uppercase elementor-widget elementor-widget-heading\" data-id=\"b5a9bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Articles r\u00e9cents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61afad1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" 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src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-768x561.webp\" class=\"attachment-medium_large size-medium_large wp-image-57972 not-transparent\" alt=\"\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-768x561.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-300x219.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-1024x749.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1-1536x1123.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/08\/Teleprospection-1-1.webp 2026w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"a59d98\" style=\"--dominant-color: #a59d98;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/le-bon-moment-pour-numeroter-vos-contacts-et-reussir-vos-campagnes-outbound\/\" >\n\t\t\t\tLe bon moment pour num\u00e9roter vos contacts et r\u00e9ussir vos campagnes outbound\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/le-bon-moment-pour-numeroter-vos-contacts-et-reussir-vos-campagnes-outbound\/\" aria-label=\"En savoir plus sur Le bon moment pour num\u00e9roter vos contacts et r\u00e9ussir vos campagnes outbound\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 septembre 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-57063 post type-post status-publish format-standard has-post-thumbnail hentry category-actualite-sectorielle category-call-contact-center-news category-cx-news tag-call-center tag-centre-dappels tag-centre-de-contact tag-demarchage-telephonique tag-experience-client tag-prospection-telephonique tag-relation-client\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/demarchage-telephonique-ce-que-changera-la-loi-du-11-aout-2026-pour-les-centres-dappels\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-57065 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-768x512.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-300x200.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-1024x682.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-1536x1023.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/02\/Loi-Teleprospection-2048x1364.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"5b5663\" style=\"--dominant-color: #5b5663;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/demarchage-telephonique-ce-que-changera-la-loi-du-11-aout-2026-pour-les-centres-dappels\/\" >\n\t\t\t\tD\u00e9marchage t\u00e9l\u00e9phonique :\u00a0ce\u00a0que\u00a0changera la Loi du 11 ao\u00fbt 2026 pour les centres d&rsquo;appels\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/demarchage-telephonique-ce-que-changera-la-loi-du-11-aout-2026-pour-les-centres-dappels\/\" aria-label=\"En savoir plus sur D\u00e9marchage t\u00e9l\u00e9phonique :\u00a0ce\u00a0que\u00a0changera la Loi du 11 ao\u00fbt 2026 pour les centres d&rsquo;appels\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 ao\u00fbt 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-57006 post type-post status-publish format-standard has-post-thumbnail hentry category-actualite-sectorielle category-call-contact-center-news category-cx-news category-ia category-intelligence-artificielle tag-call-center tag-centre-dappels tag-centre-de-contact tag-experience-client tag-hyperpersonnalisation tag-ia tag-intelligence-artificielle tag-relation-client tag-service-client\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/relation-client-2026-les-grandes-tendances-qui-redessinent-les-frontieres-du-secteur\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-57033 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends-768x512.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends-300x200.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends-1024x683.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2026\/01\/Chosen-visual-for-2026-trends.webp 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"7e9db0\" style=\"--dominant-color: #7e9db0;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/relation-client-2026-les-grandes-tendances-qui-redessinent-les-frontieres-du-secteur\/\" >\n\t\t\t\tRelation client 2026 : les grandes tendances qui redessinent les fronti\u00e8res du secteur\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/relation-client-2026-les-grandes-tendances-qui-redessinent-les-frontieres-du-secteur\/\" aria-label=\"En savoir plus sur Relation client 2026 : les grandes tendances qui redessinent les fronti\u00e8res du secteur\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t3 f\u00e9vrier 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-55173 post type-post status-publish format-standard has-post-thumbnail hentry category-call-contact-center-news-3 category-product-features tag-call-center tag-dialer tag-numerotation tag-power-dialer tag-predictive-dialer tag-relation-client\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/du-predictif-au-power-comment-le-dialer-de-nixxis-ameliore-t-il-vos-performances\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-768x513.webp\" class=\"attachment-medium_large size-medium_large wp-image-55202 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-768x513.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-300x200.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-1024x683.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-1536x1025.webp 1536w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/11\/Pourquoi-le-dialer-de-Nixxis-est-la-meilleure-solution-sur-le-marche-2-2048x1367.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"false\" data-dominant-color=\"9d9f9a\" style=\"--dominant-color: #9d9f9a;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.nixxis.com\/fr\/du-predictif-au-power-comment-le-dialer-de-nixxis-ameliore-t-il-vos-performances\/\" >\n\t\t\t\tDu pr\u00e9dictif au power, comment le dialer de Nixxis am\u00e9liore-t-il vos performances\u00a0?\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.nixxis.com\/fr\/du-predictif-au-power-comment-le-dialer-de-nixxis-ameliore-t-il-vos-performances\/\" aria-label=\"En savoir plus sur Du pr\u00e9dictif au power, comment le dialer de Nixxis am\u00e9liore-t-il vos performances\u00a0?\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12 novembre 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-52559 post type-post status-publish format-standard has-post-thumbnail hentry category-call-contact-center-news-3 category-sector-news tag-etablissements-de-sante tag-hopitaux tag-laboratoires tag-medico-social tag-relation-client tag-sante tag-standard-telephonique\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.nixxis.com\/fr\/pourquoi-nixxis-est-la-solution-de-standard-telephonique-preferee-des-acteurs-de-la-sante\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-768x511.webp\" class=\"attachment-medium_large size-medium_large wp-image-52561 not-transparent\" alt=\"&quot;&quot;\" srcset=\"https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-768x511.webp 768w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-300x199.webp 300w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-1024x681.webp 1024w, https:\/\/www.nixxis.com\/wp-content\/uploads\/2025\/09\/Standard-telephonique-medical-1536x1021.webp 1536w, 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Pourquoi Nixxis est la solution de standard t\u00e9l\u00e9phonique pr\u00e9f\u00e9r\u00e9e des acteurs de la sant\u00e9 ?\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 septembre 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-47589 post type-post status-publish format-standard has-post-thumbnail hentry category-call-contact-center-news category-ia category-intelligence-artificielle tag-analyse-de-sentiments tag-analyse-par-mot-cle tag-centre-de-contact tag-ia tag-intelligence-artificielle tag-relation-client tag-resume-de-la-conversation tag-transcription-speech-to-text\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" 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Transcription speech-to-text : optimisez votre relation client avec l\u2019IA int\u00e9gr\u00e9e \u00e0 Nixxis\" tabindex=\"-1\" >\n\t\t\tLire l'article\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t12 juin 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&lt; Retourner au blog &lt; Retourner au blog Relation client 2026 : les grandes tendances qui redessinent les fronti\u00e8res du secteur Table des mati\u00e8res En<\/p>\n","protected":false},"author":12,"featured_media":57033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[306,101,100,152,153],"tags":[48,227,49,122,233,154,155,56,66],"class_list":["post-57006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite-sectorielle","category-call-contact-center-news","category-cx-news","category-ia","category-intelligence-artificielle","tag-call-center","tag-centre-dappels","tag-centre-de-contact","tag-experience-client","tag-hyperpersonnalisation","tag-ia","tag-intelligence-artificielle","tag-relation-client","tag-service-client"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Relation client 2026 : les tendances cl\u00e9s qui transforment durablement le secteur<\/title>\n<meta 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