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How to engage customers on social networks

According to Hootsuite, 53.6% of the world’s population is active on social networks. It has therefore become inevitable for a company not to be present on social networks. Indeed, customers are increasingly interacting with companies via social networks. But how to engage customers on social networks? Here are 4 tips:

Do storytelling

Tell stories, news, partnerships related to your company thanks to visual content. In other words, you need to create a universe around your company. You will appeal more to your customers who want an emotional connection with their favorite companies.

Share relevant and engaging content

Create and share content that touches and speaks to your audience. Beyond content about your products and services, it is important to share content on your ecosystem. For example, if you are a producer, you will publish content about your products. But also content about food in general, ecology, etc. Be careful, avoid any content related to a controversial subject.

Organize competitions

Organizing contests will strongly engage your audience, they will feel that they are part of a community. For example, you can ask your customers to write a short text to praise your product, share visuals of them featuring your products, etc.

Giving back

Interact with your audience by sharing and commenting on their messages. But also by thanking them for their loyalty. And this, within an appropriate timeframe.


Nixxis is your partner of choice to improve your customer relations. Do not hesitate to ask for a demonstration of our omnichannel solution.


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