Why Dialogg.ai and Nixxis Will Probably Never Use DeepSeek AI
While Nixxis will participate from February 13 to 15, 2025 at the World of AI Cannes Festival, like many other professionals, we have decided to sound the alarm regarding DeepSeek AI, which has been making a lot of noise for some time.
1. What is DeepSeek?
DeepSeek is an artificial intelligence developed in China which has hit the headlines recently because it is said to be faster than its European and American competitors even though it was only developed for the modest sum of 6 million dollars (150 million for ChatGPT4.0).
Already, DeepSeek is establishing itself on the market with very advanced performance and moreover, the mobile application is already at the top of downloads in the United States, rivaling ChatGPT and Gemini from Google.
While DeepSeek is becoming more popular in Europe and seems to be appropriating user data with complete impunity under the radar of European authorities. Nixxis AI experts are sounding the alarm over its non-compliance with European data protection standards, highlighting several major flaws.
2. Does DeepSeek comply with GDPR?
When used, DeepSeek transfers the email addresses, interactions and prompts of European users to China, without sufficient guarantees of anonymization as required by the GDPR. Indeed, Chinese legislation allows the authorities to access this data without transparency or proportionality, a serious breach of the GDPR.
Our experts therefore denounce a confidentiality policy in violation of European regulations, with a lack of clear information on the storage and processing of data.
In addition, DeepSeek does not specify whether user data is used for profiling or automated decisions, leaving doubt about the use of the information collected.
Finally, Chinese AI does not mention any age verification or specific rules regarding the data of minor users, a worrying flaw for the protection of children online.
3. What does Nixxis recommend?
Unless it complies, Nixxis will never use DeepSeek within its solutions and we believe that it is necessary for the European authorities to initiate coordinated action.
We advise you, the reader, not to use DeepSeek for your personal research because there is no guarantee that this information cannot one day be used against you.
DeepSeek also explains in its privacy policy that it shares user data with commercial partners. The only solution to protect them: check and limit the information shared with the application, delete your conversations with the Chatbot or even better, delete your DeepSeek account.
If you absolutely want to, you can also use the DeepSeek – R1 model on other services than DeepSeek itself, for example from Perplexity, the “Google of AI” in the United States. It then becomes a much more transparent model.
Indeed, there is a European law on AI which aims to better regulate artificial intelligence and protect its users, this is called the AI Act. We will come back to this in a future article.
Just like Nixxis, which only offers GDPR-compliant AI platforms in its Dialogg.ai and Nixxis Contact Center solutions, we advise you to ensure that you respect the rights of your users.
Luc Jacobs
President of Nixxis
Visionary of the customer experience augmented by artificial intelligence, Luc Jacobs combines passion for innovation and strategic vision, propelling Nixxis to the rank of leader in the digital transformation of customer relations.
Luc Jacobs
President of Nixxis
Visionary of the customer experience augmented by artificial intelligence, Luc Jacobs combines passion for innovation and strategic vision, propelling Nixxis to the rank of leader in the digital transformation of customer relations.
