Investing in Customer Relations is
5 times more profitable than Digital Marketing

Check out an excerpt!

Investing in customer relations is 5 times more profitable than digital marketing


“It is so much sexier to announce in the specialized press that you have invested 100,000 euros per month in “Search Engine Marketing (SEM)” for a whole year to attract customers to your brand new website than to implement a intelligent voice server which will recognize the customer with a real problem by putting them in contact with the teleoperator best able to resolve it,” adds Luc Francis Jacobs, Managing Director of Nixxis. “I’m surprised by the number of people I meet who tell me they’ve had a terrible customer experience with a major telephone operator or energy supplier, even though they had been lured in at great expense a few months earlier by an absolutely fantastic digital marketing campaign …”

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