How do you build a customer database?
Today, knowing your customers is a necessity. That’s why it’s so important to have a good customer and prospect database. It helps build customer loyalty. What’s more, the more you know about your prospects, the better you can respond to their needs. In this way, you convert the information you have on your prospects and customers into value for them.
According to IBM, a good database improves your customer relations by 74% and increases your revenue by 41%. Here’s how to build a customer database:
1. Invest in a good CRM
A CRM (Customer Relationship Management) will enable you to centralize your data. This way, your teams will have all the information they need on the various accounts to follow up on them. They’ll also have an overview of their objectives. What’s more, CRM facilitates communication within the company by giving us access to the history of each customer and prospect. So we can see what has already been achieved.
2. Secure your database
Today’s businesses have to contend with hacking, data theft and attacks. To avoid this, you need to equip your database with several defense and backup systems. There are many forms of intrusion, so you need to take precautions from the outset to avoid falling victim to such attacks.
3. Your database must be compliant
In recent years, the way companies collect data has come under scrutiny. Indeed, you need to comply with the European RGPD (General Data Protection Regulation). The data collected must therefore be useful and secure with the user’s consent.
4. Refresh your database
It must be regularly audited and updated by your teams to ensure its quality. Indeed, every interaction with the customer or prospect must be indicated to ensure the best possible follow-up.
Luc Jacobs
President of Nixxis
Visionary of the customer experience augmented by artificial intelligence, Luc Jacobs combines passion for innovation and strategic vision, propelling Nixxis to the rank of leader in the digital transformation of customer relations.
Luc Jacobs
President of Nixxis
Visionary of the customer experience augmented by artificial intelligence, Luc Jacobs combines passion for innovation and strategic vision, propelling Nixxis to the rank of leader in the digital transformation of customer relations.
