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customer experience

The customer experience is subject to constant change. Indeed, increasingly connected consumers have adopted new ways of communication. Companies must adapt to these changes. Here are 5 tips to improve your customer experience:

Hyper-personalisation

Consumers today expect hyper-personalized experiences and interactions. Indeed, they no longer expect to receive standard offers! Consumers want offers that meet their needs. To do this, you need to build on the customer’s purchase history and journey on the website. You can offer a service that takes into account the customer’s preference in terms of channel and time. As well as highly personalized offers that make your customer feel unique and valued. By integrating this into your overall approach to customer experience, you can give them what they want without them having to tell you.

Prevent customers from repeating information

You’ve probably found yourself frustrated by having to repeat information several times. Your customer is also frustrated and may even abandon the purchase. How can this problem be solved? A powerful CRM and efficient routing of agents can avoid this frustration. Indeed, a CRM database saves data in real-time, allowing agents to have a 360° view of the customer’s history.

Data protection

It is no secret that data protection must be taken very seriously. A data breach can damage the trust that customers have in a company and therefore damage the digital customer experience. New ways of securing data are therefore essential.

Prioritized reminders

The greatest gift you can give your customer is to save them time. Indeed, you can set up automated reminders to avoid the frustration of being put on hold. This way, you can reduce abandonment rates and call the customer back later.

Omnichannel journey

Shopping is becoming more diverse, with customers having the opportunity to move between devices and channels. It is therefore important to present a consistent experience across all of these channels so that you are everywhere, all the time.

 

Nixxis is your partner of choice to improve your customer relations. Do not hesitate to ask for a demonstration of our omnichannel solution.

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