22.customer loyalty

5 ways to build customer loyalty

It is always beneficial for a company to build customer loyalty. Indeed, the more senior a customer, the greater its turnover will be. In other words, a loyal customer spends more than an occasional customer. Moreover, competition is so fierce that it is required to establish a great loyalty strategy. But how do you build customer loyalty? Here are 5 ways to build your customer loyalty:

Loyalty program

By offering your customers promotions and coupons, you save them money and they love it! Don’t hesitate to reward your most loyal customers with more attractive promotions. In addition, loyalty programs have two main advantages :

  • Push the customer to come back and buy more.
  • Collect valuable data to enhance your customer experience.

Finally, loyalty programs reduce the volatility of your customers and increase the size of their average shopping basket.

Customer Service

Customers expect very quick and relevant answers. Therefore, it is necessary to develop several contact channels. In this way, you will be able to respond to your customers’ needs effectively regardless of the channel used. Here you can see how to develop an omnichannel strategy.

It is also imperative that customer service has access to business information to best meet customer needs. Finally, having an irreproachable after-sales service allows you to develop a trustful relationship between your company and your customers.


It’s important to take customer feedback seriously. On one hand, this allows you to improve your customer service and on the other hand, you prove to your prospects and customers that you care about them. There are several ways: make surveys, set up a discussion forum, a blog where they can comment on articles. A satisfied customer will highly recommend your company.

Reliable relationship

A long-lasting relationship based on trust is an essential pillar for customer loyalty. For this reason, your online & offline communication must be clear and unambiguous. In addition, you must make sure to personalize all your messages, send contextual messages, adapt your content to your target audience, etc.

Evolution of the offer

Today, it is no longer a secret that customers are increasingly demanding and are well-informed about the products and services they want. Thus, the offer must evolve not only in parallel with consumer needs but also according to competing offers in order to match them.

For this, it is important to communicate with the after-sales service and to take into account positive or negative criticisms.

Nixxis is your partner of choice to improve your customer relationship. Do not hesitate to ask for a demonstration of our Nixxis Contact Suite solution.