“In a constantly evolving world, where technology is significantly reshaping our daily interactions, virtual agents are emerging as key players in the contemporary digital landscape. Their impact transcends sector and industry boundaries, providing innovative solutions to meet the growing needs of businesses and consumers. Their usefulness hardly needs to be proven at a time when thousands of websites use these robots daily to manage their customer service, support or even to provide answers to commercial questions.
These virtual agents, more commonly called “chatbots,” are intelligent solutions designed to simulate human conversations via text or voice interfaces. Their rise in popularity is due to their ability to provide automated, rapid and personalized support, profoundly transforming the way companies manage their interactions with customers and the management of their internal resources and processes.