“Of all sales channels, telemarketing is still the most effective way to sell or rent a product or service today. And this is all the more true since digital marketing, while increasing the precision of targeting, also significantly increases the price of a prospect (“leads” in English). It is therefore important to speak to your future customers in order to “convert” them and therefore increase your rate of answered calls.
From then on, the significant “telephone pressure” that French consumers were confronted with pushed the regulator to bring order to this landscape which, it must be said, was more of the “wild West” than of the “polite and courteous environment one should expect.”