How to optimize your Chatbot?
A chatbot, or conversational agent, is a web tool that automates responses to visitor requests without human intervention.
Nowadays, customers expect a constant presence and a high quality of response from the company. It has therefore become essential to set up an effective chatbot. However, it’s important to analyze the customer journey and determine at what point the customer encounters difficulties and therefore, needs a chatbot. A properly optimized chatbot will enable you to optimize your user experience, increase your conversion rate and build customer loyalty!
➡️ How do you optimize your chatbot? Here are 4 tips:
1. Analyze the data to meet the expectations of your audience
Put your previous data collection to good use to set up an effective chatbot. Indeed, data analysis will enable you to determine the issues your audience is facing. Your chatbot will then be prepared for the most recurring questions. Once your chatbot is up and running, you’ll be able to analyze new data. And continue to optimize your entire website.
2. Combine humans with Chatbot
Clearly, the chatbot is not suited to answering all user queries. Indeed, the chatbot is designed to answer simple queries. For complex questions, human intervention is required. In other words, you need to implement a hybrid model in which your audience can switch from robot to human in a single click.
3. Personalize your exchanges
You can personalize each interaction by gradually gathering data. In this way, your chatbot will be able to request information from users to gain an overall view of their situation. It will then be better able to respond effectively. Your chatbot will no longer be perceived as merely reactive, but also proactive, since it can target needs according to profile.
4. Integrate good quality media
Your chatbot represents your brand, and reflects its image! That’s why you need to pay particular attention to the visual aspect. You can integrate attractive images, legible and functional buttons, and videos. In short, you’ve got it: the user experience is also about aesthetics.
