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Conversation_Based_Pricing_WhatsappNixxis
This is news that went unnoticed but it’s finally official: On February 1, 2022, WhatsApp changes its billing method from a billing based on sending template messages to conversation-based billing.
What is it actually? we have summarized the main changes here:

 

1) There will be no more invoicing for “template messages”. They will automatically switch to conversational billing. The cost will be different for inbound (from your customers) and outbound (from your contact center agents) conversations.

2) One conversation means unlimited interactions with your customers or contacts during a 24 hour period from the first message onward.

3) Each Business account with a “WhatsApp for Business” account will receive 1000 conversations per month included and at no cost. The benefit therefore applies to the first 1,000 conversations of each month, whether outbound or inbound.

4) In addition to the first 1000 conversations, each conversation will be billed at a cost depending on the initiator of the conversation (the customer / your agents). Conversations initiated by customers are cheaper.

5) The price of conversations will be different depending on the customer’s country (depending on the phone number that your customer will have registered in his WhatsApp profile).

Nixxis will add a commission of € 0.005 per conversation in lieu of billing for template messages currently. A list of costs for different countries is available, click here.

6) You will not be charged for adding a “Click to WhatsApp” link from Facebook ads or from your Facebook page itself.

If you have any questions or would like a demonstration of our multi-channel solution, please do not hesitate to contact us.

Cost per Conversation in EUR

MarketBusiness-Initiated RateUser-Initiated Rate
Argentina€0.0436€0.0261
Brazil€0.0414€0.0248
Chile€0.0627€0.0376
Colombia€0.0083€0.0050
Egypt€0.0889€0.0533
France€0.1186€0.0712
Germany€0.1131€0.0679
India€0.0055€0.0033
Indonesia€0.0262€0.0157
Israel€0.0248€0.0149
Italy€0.0532€0.0319
Malaysia€0.0606€0.0182
Mexico€0.0289€0.0087
Netherlands€0.1230€0.0738
Nigeria€0.0428€0.0257
Pakistan€0.0392€0.0118
Peru€0.0495€0.0149
Russia€0.0549€0.0329
Saudi Arabia€0.0269€0.0161
South Africa€0.0232€0.0139
Spain€0.0509€0.0305
Turkey€0.0083€0.0025
United Arab Emirates€0.0262€0.0157
United Kingdom€0.0536€0.0321
North America€0.0122€0.0073
Rest of Africa€0.1001€0.0300
Rest of Asia Pacific€0.0617€0.0185
Rest of Central & Eastern Europe€0.0691€0.0207
Rest of Latin America€0.0584€0.0351
Rest of Middle East€0.0602€0.0181
Rest of Western Europe€0.1096€0.0329
Other€0.0400€0.0120

*List of countries per region

Rest of Asia PacificRest of Central & Eastern EuropeNorth America
AfghanistanAlbaniaCanada
AustraliaArmeniaUnited States
BangladeshAzerbaijan
CambodiaBelarus
ChinaBulgaria
Hong KongCroatia
JapanCzech Republic
LaosGeorgia
MongoliaGreece
NepalHungary
New ZealandLatvia
Papua New GuineaLithuania
PhilippinesMacedonia
SingaporeMoldova
Sri LankaPoland
TaiwanRomania
TajikistanSerbia
ThailandSlovakia
TurkmenistanSlovenia
UzbekistanUkraine
Vietnam

 

For a full explanation of the new conversation-based billing method, including pricing, from the Facebook for business site click here.

If you have any questions or would like a demonstration of our multi-channel solution, please do not hesitate to contact us.

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