It’s no secret that customer experience has become a priority for businesses. And to remain competitive, they must exploit the potential of artificial intelligence. Indeed, AI can help you improve your customer satisfaction. According to Salesforce, 80% of customer relationship managers consider artificial intelligence to be more relevant when it “augments” their human system.
➡️ Here are 3 ways to optimize your customer experience using AI.
1. Use Big Data technology
It is interesting to integrate Big Data technology! On the one hand, to maximize the satisfaction of your customers and therefore build their loyalty. And on the other hand, to target new potential.
Indeed, Big Data does not have the sole functionality of analyzing large volumes of data.
It makes it possible to predict behavior, enable more targeted segmentation, offer personalized products or services, etc.
2. Again and again, chatbots...
Yes, it has become difficult, if not impossible, to do without it! In fact, according to Oracle, 50% of people prefer to contact a brand by instant messaging rather than by email or telephone. Thus, a properly optimized chatbot will allow you to improve your customer experience. However, you will need to adopt a good omnichannel strategy to give your agents a 360-degree vision. They will therefore be able to better respond to customer requests.
3. The Agents Assistant
Artificial intelligence is fully capable of assisting customer service during their interactions with customers. AI can offer compliant solutions based on consumer profiles and histories.
The idea is not to replace humans with artificial intelligence, but to improve human capabilities through artificial intelligence.
