AI for customer experience
It’s no secret that customer experience has become a top priority for companies. And to stay competitive, they need to harness the potential of artificial intelligence. Indeed, AI can help you improve customer satisfaction. According to Salesforce, 80% of customer relationship managers consider artificial intelligence to be more relevant when it “augments” their human device.
➡️ Here are 3 ways to optimize your customer experience using AI.
1. Use Big Data technology
It’s worth integrating Big Data technology! On the one hand, to maximize customer satisfaction and thus loyalty. And on the other, to target new potential customers.
Indeed, Big Data does not have the sole functionality of analyzing large volumes of data.
It makes it possible to predict behavior, enable more targeted segmentation, offer personalized products or services, etc.
2. Again and again, chatbots...
Yes, it’s become difficult, if not impossible, to do without! According to Oracle, 50% of people prefer to contact a brand by instant messaging rather than by e-mail or telephone. So a properly optimized chatbot will enable you to improve your customer experience. However, you’ll need to adopt a good omnichannel strategy to give your agents a 360-degree view. This will enable them to better respond to customer requests.
3. The Agents Assistant
Artificial intelligence is fully capable of assisting customer service during their interactions with customers. AI can offer compliant solutions based on consumer profiles and histories.
The idea is not to replace humans with artificial intelligence, but to improve human capabilities through artificial intelligence.
